When a crippling drought rocked East Africa in 2011, Proctor & Gamble responded to the devastation in the best way it knew how: with an ambitious CGI Commitment to Action and a packet of powder no bigger than a tea bag.
P&G has found that their 4-gram solution has translated into 1,800 lives saved in famine-afflicted Ethiopia, South Sudan, and Kenya since the commitment began, and has provided the region with 346 million liters of purified water. Even with these tangible results, P&G is far from finished: Through CGI, it also committed to saving a life every hour, 24/7, throughout the developing world by the year 2020.
Can the powder contained in a P&G water purification packet truly be that powerful? President Clinton and Chelsea Clinton learned the answer first-hand on Monday during their stop at Camp Kanombe Primary School in Kigali, Rwanda, where they heard about the transformative qualities of the purification packets—and then put them to the test.
Developed by P&G in collaboration with the U.S. Centers for Disease Control and Prevention (CDC), one water purification packet turns 10 liters of dirty, potentially deadly water into water that's clean and drinkable in less than 30 minutes. The packet—which P&G makes available at no cost to international relief groups—enables people anywhere in the world to purify dirty water in a simple and affordable way. Packets have been used in responding to emergency situations ranging from cholera outbreaks to earthquakes, and in the prevention of diarrhea, which the CDC reports kills more than 2,000 children each day.
Watch a video about P&G's efforts here, and view photos below of President Clinton and Chelsea Clinton in a demonstration of how just 4 grams of powder can transform murky water in Rwanda.
Ridding Rwanda of Dirty Water
Continue following CGI on our Blog, Facebook, and Twitter for more information on where President Clinton and Chelsea stop in Africa, learn about more CGI commitments across the continent, and get first-hand accounts about the progress being made in various communities.