Thursday
Sep 26
2013
September 26, 2013

The Alliance and McDonald's: Bringing Industry to the Table

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Yesterday at the final day of the Clinton Global Initiative Annual Meeting, the Alliance and McDonald’s announced a groundbreaking collaboration to increase access to fruits and vegetables and help families and children make informed decisions in keeping with a balanced lifestyle.

There it is. We have successfully fit two years of conversations and commitment agreements with the world’s leading foodservice retailer into one sentence. And that is a good representation of how our industry collaborations often work. Since there is no one cause to childhood obesity, we believe there is no one best way to support childhood health. That’s why it is critical for us as an organization to focus on a multifaceted approach that works across sectors and involves everyone to achieve our mission of ending the childhood obesity epidemic.

We can’t separate the food we eat, places we frequent, or habits we form from the lifestyles we live. They are one in the same.

We can’t separate the food we eat, places we frequent, or habits we form from the lifestyles we live. They are one in the same. That’s why industry innovation and its reach is a powerful vehicle we must harness when trying to address a tremendous public health problem like childhood obesity. McDonald’s and fast food restaurants like it are a part of the fabric of our daily lives. We cannot address the demands that this epidemic presents, without embracing the role of business and the solutions only business can help achieve when they have a seat at the table.

In our roles at the Alliance, nutrition is a business. And the better argument we can make for businesses to offer healthier choices, the better agreements we can achieve from companies like McDonald’s and the bigger the impact those commitments will make.

In our roles at the Alliance, nutrition is a business. And the better argument we can make for businesses to offer healthier choices, the better agreements we can achieve from companies like McDonald’s and the bigger the impact those commitments will make.

Most of our Alliance work results in national impact – our commitment from McDonald’s is of a global nature. While many multinational companies might improve their nutritionals in one market, McDonald’s is ensuring the vast majority of their customer base will have access to the healthier choices and conscious marketing to children.

This is a tremendous step forward for the global fight against obesity, and there are many more positive things we can do both with McDonald’s and future industry partners

 

Read the press release.