Farmers Insurance will identify a high level employee to act as a "Loaned Executive." This person will relocate to Joplin for 7 months and lead the project with other team members. He/she will engage in all community activities (Chamber, city events, etc.) and exemplify and study the city and residents of Joplin. The Loaned Executive will document key learnings from Rebuild Joplin, St. Bernard Project, Habitat for Humanity, and other recovery partners and develop a playbook designed to help other post disaster communities. There will also be a goal to ignite local pride by engaging local residents in telling their stories of resiliency.
Farmers will also make a financial donation to help offset some of the hard costs associated with recovery and encourage employees to volunteer in the recovery efforts. The Loaned Executive will manage a volunteer program for Farmers agents and employees and at the same time help build the Farmers brand. Farmers will send 50-100 skills based volunteers from around their operating territory. Volunteers will not only be asked to help rebuild homes in Joplin, but may be asked to share best practices based on their business skills and competencies. Examples of business skills needed in Joplin are Marketing, Project Management, Finance and Accounting.
The Loaned Executive and many of the volunteers will bring additional experience that are of need to Rebuild Joplin. These include marketing, project management, communication, public relations, etc. Farmers will work closely with its partners to fill needs, which may not be known until after the project begins.
How does this commitment differ from, or expand upon, work you have previously done. For example, are you targeting a new geographic region or population, trying a new or unique strategy, leveraging new resources, or scaling up or replicating a proven model?
Farmers is in the business of disaster response, recovery and prevention. Following a disaster, the Farmers team can be on the ground helping its customers in as little as four hours. For larger disasters, the team can be assembled and in the community with one of its large Mobile Claims Centers (MCCs) in less than 24 hours. MCCs usually remain on site for approximately 7-10 days and offer a staging center for claims adjusters and customers. Farmers employees serve food and the bus provides internet access to anyone who needs to get in contact with support.
Unique to this effort, Farmers is going to extend our presence and support in the community well beyond the typical claims processing period immediately following a disaster. By staying in the community until all those affected have been restored, we aim to expedite the amount of time it takes a community to get back on their feet.
Relocate Farmers Executive to Joplin, MO 5/1/13 - 5/15/13
Community Involvement 5/1/13 - 12/31/13
Develop employee volunteer model 5/1/13 - 5/31/13
Employee Volunteer Efforts 6/1/13 - 12/31/13
Financial Commitments 5/1/13, 9/1/13
Disaster Recovery Plan Playbook: Discovery 5/1/13 - 5/31/13
Disaster Recovery Plan Playbook: Documentation 6/1/13 - 10/31/13
Disaster Recovery Plan Playbook: Review 11/1/13 - 11/30/13
Disaster Recovery Plan Playbook: Publishing 12/1/13 - 12/31/13
On May 22, 2011, Joplin was hit with an F5 tornado that took 161 lives and damaged or destroyed 8,000 homes and businesses in the area. Farmers Insurance was in the area in less than 24 hours and efficiently handled claims as we set out to do. Despite the best collective efforts of so many, over 350 homes remain unbuilt, 35 families still reside in FEMA trailers and countless others have moved out of the area or continue to live with relatives.
Starting in May 2013, Farmers Insurance will join forces with two organizations that have helped lead the recovery efforts: Rebuild Joplin and St. Bernard Project. These two NGO partners have been working tirelessly to help Joplin completely recover. This work has been going on for close to two years. Farmers feels that with a renewed focus and commitment, it can provide resources in the way of assets, knowledge, and people to showcase the power of the organization and will demonstrate a compassion for customers and non-customers in need.
In addition, they'll document the process and create a best practices playbook (a Disaster Recovery Plan) which other communities can utilize in the aftermath of future disasters, to help accelerate their recovery process. Farmers Insurance will use their own corporate disaster recovery plan and evolve it with the help of Rebuild Joplin and St. Bernard Project to develop a resource that all communities will have access to through multiple channels, such as St Bernard Project's Disaster Recovery Lab (also a CGI commitment), Farmers website and through speaking engagements at disaster based conferences.