Commitment to Action

Achieving 60% Local Sourcing of Raw Materials in Africa

Commitment by

Heineken

In 2011, Heineken committed to locally source 60% of the raw materials used in its African beer brands by 2020. By working with NGO partners (like EUCORD and Winrock) to provide agricultural support and training for small-holder farmers while increasing the percentage of raw materials (such as barley, sorghum, rice and maize) sourced from local farming communities, Heineken will 1) secure a sustainable supply of raw materials for its beers in Africa; 2) help to strengthen the competiveness of the African agricultural sector, eventually lowering the prices of local grains; 3) improve the livelihoods of rural households over time; and 4) reduce its own carbon footprint by shortening its supply chains for raw materials and cutting transportation costs.

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Overview
Summary

Commitment

Achieving 60% Local Sourcing of Raw Materials in Africa

Launched

2011

Est. Duration

9 years

Region

Africa

Countries

Burundi, Democratic Republic of Congo, Ethiopia, Ghana, Nigeria, Sierra Leone, Rwanda

Commitment by

Heineken

Partner(s)

Winrock International, USAID, EU-CORD, Schokland Fund, African Enterprise Challenge Fund (AECF), Kingdom of the Netherlands, Nigerian Institute for Agricultural Research (IAR), Common Fund for Commodities, Rabobank Foundation, Sierra Leone Agricultural Research Institute (SLARI), Finance Salone, Benimix, Alliance for Green Revolution in Africa (AGRA)