Commitment to Action

Activate Gen Y around Early Cancer Detection

Commitment by

Yael Cohen, Founder, Fuck Cancer, Fuck Cancer

In 2010, FCancer committed to building an interactive social online game, with the goal of mitigating cancer risk for players and their families. The game, 'Save My Life', aimsto employ game mechanics to affect the way players think about risk factors for cancer, activating Generation Y to take responsibility for their own cancer risks, as well as those of their parents.

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Overview
Summary

Commitment

Activate Gen Y around Early Cancer Detection

Launched

2010

Est. Duration

3 years

Region

Global

Countries

Global

Commitment by

Yael Cohen, Founder, Fuck Cancer, Fuck Cancer

Partner(s)

Ayogo