Commitment to Action

Bringing Sanitation to the Base of the Pyramid

Commitment by

World Toilet Organization

In 2008 the World Toilet Organization committed to coordinate sanitation delivery in Kampong Chnnand, Cambodia by linking market players and existing stakeholders to create an efficient and sustainable sanitation marketplace, creating demand, strengthening value chains, and innovating new products and business models. The WTO's Base of the Pyramid approach was designed to scale up sanitation provision: a smart investment with a social mission. In 2009, the WTO embarked on a pilot WASH marketing joint initiative with Lien Aid to improve the health and quality of life of rural Cambodians by improving access to water, sanitation and hygiene products through market-based approaches in four districts in Kampong Speu province of Cambodia. By 2010, the WTO made substantial progress in strengthening the supply chain for its sanitation marketing program and had built up its promotional social marketing campaigns. It has achieved its pilot SaniShop franchise project target of 4,000 latrines sold and are expanding the franchise to India by the end of 2011.

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Overview
Summary

Commitment

Bringing Sanitation to the Base of the Pyramid

Launched

2008

Est. Duration

5 years

Region

Asia

Countries

Cambodia

Commitment by

World Toilet Organization