Commitment to Action

Fair Trade For All

Commitment by

Fair Trade USA

In 2011, Fair Trade USA committed to launching Fair Trade for All, a bold innovation strategy designed to take its successful Fair Trade model to scale. This strategy has three pillars: deepen impact and strengthen farming communities through investment and technical assistance; expand the scope of Fair Trade to include previously excluded products and communities; and ignite U.S. consumer involvement to drive awareness, sales, and impact of Fair Trade certified products. Through this strategy, Fair Trade USA aims to double its impact by 2015.





Fair Trade For All



Est. Duration

3 years


Latin America & Caribbean, Africa


Brazil, Colombia, Costa Rica, Dominican Republic, El Salvador, Ethiopia, Guatemala, Haiti, Honduras, India, Indonesia, Kenya, Liberia, Mexico, Nicaragua, Peru, Rwanda, Tanzania, Timor, Uganda.

Commitment by

Fair Trade USA

Partner(s), World Bank Group, Inter-American Development Bank, Aspen Network of Development Entrepreneurs, CLAC, Skoll Foundation, Avina Foundation, Root Capital, Inc., Green Mountain Coffee Roasters, Inc., Rabobank Group, Sustainable Harvest Coffee Importers, The United Farm Workers, Global Coffee Quality Research Initiative (GCQRI), Whole Foods Market, Inc., Honest Tea, Inc., Rabobank Foundation, ResponAbility, VIVA Trust, Barr Foundation, The Ansara Family Fund, Alter Eco, Patagonia Works, West Elm