Commitment to Action

Join My Village

Commitment by

General Mills, Inc.

In 2009, General Mills and CARE joined forces to launch Join My Village, an innovative approach to fighting global poverty through the empowerment of women and girls. Join My Village taps the power of online communities to connect women in the U.S. with women and families in Malawi. Through invitation to take specific actions online that unleash funds to CARE's work in Malawi, Join My Village ignites a new level of consumer education and involvement. Since September 2009, this powerful connection between women has unlocked funds that have built teachers' houses, financed girls' secondary school scholarships and established Village Savings and Loan Association groups providing first-time economic empowerment for women. In return for these simple actions come regular field reports, powerful stories, images and videos enabling U.S. women to participate in the journey of hope and change in the lives of some of the poorest women and girls in Africa.

Share

Tabs

Overview
Summary

Commitment

Join My Village

Launched

2009

Est. Duration

1 year

Region

Africa

Countries

Malawi

Commitment by

General Mills, Inc.

Partner(s)

CARE