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Alliance for a Healthier Generation

Industry Initiatives

  • Healthier Generation Benefit

    Until recently, few insurance plans covered the prevention and treatment of childhood obesity. To address this barrier, the Alliance is collaborating with some of the nation’s leading employers and…

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  • School Beverage Agreement

    Soft drinks and sugary juices are a major source of empty calories in school cafeterias. Between 2004 and 2010, the Alliance for a Healthier Generation brokered voluntary agreements with leading beverage…

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  • School Meals Agreement

    Building on industry agreements that have reduced the number of beverage calories shipped to schools by 88 percent, the Alliance for a Healthier Generation is now focusing on helping provide more nutritious…

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