Our Approach
The Alliance for a Healthier Generation applies the Clinton Foundation’s unique business-oriented approach in four main areas to rally against childhood obesity:
Schools:
Because one-in-five Americans spends at least 30 hours in a school each week either as a student or employee, schools have a unique opportunity to contribute to reducing the prevalence of obesity by creating healthier school environments. Our Healthy Schools Program helps principals, teachers, and parents consistently promote healthy eating and physical activity in classrooms, hallways, gyms, playgrounds, and cafeterias. The Alliance supports the development of healthier school environments with hands-on assistance, web resources, fresh ideas and the kick start they need to get students and school staff eating right, exercising, and feeling good about their health. Learn More.
Kids:
Often, the biggest influence on a kid—is another kid. We’re collaborating with some of the biggest names in kid culture (NBA, Channel One, Rachael Ray and the YMCA) to spark a growing kids’ movement where kids can engage, educate and activate From the airwaves to the monkey bars, we’re helping kids get fit, have fun and save their generation along the way! Learn More.
Health Care:
With 70% of overweight children growing up to be overweight adults, it’s crucial to encourage the health care industry and practitioners to prevent, diagnose and treat obesity in their young patients now. Learn More.
Industries:
Through groundbreaking agreements in the area of food and beverage, the Foundation has redefined the way kids eat. This development has given us proof that Industry can be our biggest ally in creating positive change. Building upon this momentum, the Industry Initiative is exploring new agreements with the restaurant, gaming and sporting goods sectors. Together we have the unique opportunity to create an environment where kids are empowered to pursue healthier lifestyles. Learn More.
