Industry Initiative
In order for kids to get healthy, they need access to healthy foods and beverages. The Alliance for a Healthier Generation has have teamed up with the world’s leading beverage and snack food manufacturers to implement new nutritional guidelines for products served in cafeterias and vending machines. By working with companies such as such as Coca-Cola, Cadbury Schweppes, Campbell Soup, Dannon, Kraft Foods, and Mars and PepsiCo, the Alliance hopes to promote the consumption of fruits, vegetables and low-fat dairy products, in addition to lower-calorie beverages and portion control. To date, 30 companies and trade associations in the food, beverage and dairy industries have made agreements that have decreased the amount of calories being shipped to school beverage and snack food vending machines.
In addition, 41% of school contracts with beverage companies now comply with Alliance School Beverage Guidelines. These Guidelines are developmentally appropriate and balance children’s nutritional and hydration needs with appropriate caloric consumption. Four states – Alabama, Mississippi, Oregon, and Colorado – have enacted the guidelines into law.
PROFILE
Reynolds Middle School is taking advantage of a popular activity usually prohibited in schools, skating, to promote wellness. The "Skate in School" program acquires equipment and gives PE teachers guidance as they teach in-line skating.
