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Alliance For Healthier Generation

What We’ve Accomplished

The Alliance continues to make significant strides, confronting childhood obesity where children play, learn and grow. In each of its four initiatives, the Alliance’s major accomplishments include:

Healthy Schools Program

  • Over 1,100 schools in 34 states receive in-person support, and an additional 1,400 schools receive online support in all 50 states to help create school environments that promote physical activity and healthy eating.
  • 750,000 students were reached in its first year.
  • More than 90% of schools instituted at least one new “health” policy or feature in their first year in the program, including new, nutritious menus or after-school or lunchtime physical activity programs.

Industry

  • More than 30 companies and trade associations in the beverage, food and dairy industries have made agreements with the Alliance resulting in:
    • 45% decrease in full-calorie soft drinks shipped to schools
    • 41% decrease in calories shipped to school vending machines
  • Four states - Alabama, Mississippi, Oregon and Colorado - have enacted Alliance guidelines into law.

Kids' Movement

  • The Alliance partnered with Nickelodeon for the “Let's Just Play Go Healthy Challenge,” reaching a wide audience of kids, inspiring them to eat better and move more.
  • 750,000 kids took the pledge to “Go Healthy” as part of the Kids' Movement.
  • September is named “Go Healthy Month,” culminating in the World Wide Day of Play, involving more than 850 events and attracting 250,000 kids to have fun and get active.
  • Celebrity Chef Rachel Ray joined with the Alliance to provide recipes and tips that empower kids and their families to develop a healthy relationship with food and cooking.

Healthcare Initiative

  • The Alliance continues to hold productive discussions with healthcare insurers, employers and providers to encourage reimbursements for the prevention and treatment of childhood obesity.
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PROFILE

Making Fruit
Making Fruit "A-peeling"–Neshaminy Middle School, Langhorne, PA
To make healthy eating fun, "Health Ambassadors" at Neshaminy Middle School dress up as the very fruits and vegetables that they hand out to each student upon entering the school.

The indirect costs (such as missed work days and future earnings losses) have been estimated at $56 billion dollars per year.