What We’ve Accomplished
The Alliance continues to make significant strides, confronting childhood obesity where children play, learn and grow. In each of its four initiatives, the Alliance’s major accomplishments include:
Healthy Schools Program:
- The Healthy Schools Program supports more than 7,800 schools in all 50 states helping to transform their environments into places where physical activity and healthier foods are more available to more than 4.8 million students before, during and after school.
- The Healthy Schools Program has staff in 38 states working hand in hand with schools and districts to help them make the challenging changes needed to create a healthy place for students to learn and staff to work.
- Initial data shows that the vast majority of schools in the Healthy Schools Program are making policy and program changes that significantly improve their health environments. The longer they work with the program, the more improvements they make.
- Of the schools enrolled in the Healthy Schools Program, 83 percent have implemented the Alliance’s school beverage guidelines, 97 percent offer free drinking water to their students throughout the school day, and 93 percent dedicate at least 50 percent of their physical education time to moderate and vigorous physical activity.
Industry Initiatives:
- Serving as a catalyst for businesses to become a part of the solution for childhood obesity, the Alliance engages with companies from diverse industries that have the ability to improve the access kids and families have to healthcare benefits and healthier foods and beverages.
- With its Healthcare Initiative, launched one year ago, the Alliance has built a coalition of major health insurers, employers and national medical associations to provide children with access to at least four follow up visits with their primary care provider and at least four follow up visits with a registered dietitian each year as a part of their regular health insurance benefits. In February 2010, the Alliance announced that Humana and Accenture have signed onto the initiative, increasing the number of covered lives to more than 1.5 million.
- The Alliance has brokered agreements with the beverage and snack food industries that have changed the landscape in schools. As of September 2008, the Alliance’s beverage agreement had already led to a 58 percent reduction in calories shipped to schools since 2004, a 65 percent reduction in full calorie beverages shipped to schools since 2004, and nearly 80 percent of district contracts across the nation being aligned to the Alliance School Beverage Guidelines. New information showing even more gains will be released in March, 2010.
empowerME Movement:
- The Alliance’s empowerME Movement, a by kids, for kids initiative to inspire all kids to make healthy behavior changes and to become advocates in their communities for healthy eating and physical activity, has activated more than 2.2 million teens and tweens to commit to eat better, move more and serve as leaders among their peers.
- The empowerME Movement integrates healthy messages and resources into after school and faith-based programs, youth clubs, parks, recreational facilities and dozens of other organizations that play an essential role in encouraging youth to live healthier lives.
- Boston Celtics Captain and NBA All-Star Paul Pierce has signed on as the Alliance’s National Athlete Spokesperson, and will motivate young people across the country to be more active.
PROFILE
Making Fruit A-Peeling
Imagine hopping off the school bus in the morning and being greeted by a giant vegetable handing you a fruit.
Imagine hopping off the school bus in the morning and being greeted by a giant vegetable handing you a fruit.







