Wednesday
Dec 03
2014
December 3, 2014

Francesco Sedita

Publisher, Grosset & Dunlap, Price Stern Sloan, and Frederick Warne

Helping Kids Learn to Eat Healthier with Peter Rabbit

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Peter Rabbit was always one of my favorite books as a child. Though I grew up in suburban New Jersey – far from the rolling hills of England – I always identified with him. Maybe it’s his mischievous nature. Maybe it’s Ms. Potter’s masterful writing. But I was always more of a veracious eater than a reader. I understood all too well the struggle to keep away from a deliciously tempting bit of food!

For over 110 years, Peter Rabbit’s attempts at McGregor’s garden have made children, parents, and grandparents giggle together. Which is why I’m more excited than ever for Peter Rabbit to support the Alliance for a Healthier Generation's initiative to educate kids and their families about healthy changes to fight childhood obesity. 


And I’m certainly not alone. For over 110 years, Peter Rabbit’s attempts at McGregor’s garden have made children, parents, and grandparents giggle together. Which is why I’m more excited than ever for Peter Rabbit to support the Alliance for a Healthier Generation's initiative to educate kids and their families about healthy changes to fight childhood obesity. Because who better to teach about wellness than a mischievous rabbit who plays outside all day and actually likes his vegetables?

I’m lucky enough to work at Penguin Young Readers, an organization that values the education and literacy of children and aims to enrich their lives through imagination and adventure. We share the mission of the Alliance of a Healthier Generation to provide kids the resources they need to make healthy choices. We’re so honored to partner with the Alliance for a Healthier Generation, the National Afterschool Association, and Nickelodeon to provide a special edition Peter Rabbit book, On Your Mark, Get Set, Hop!, to 60,000 children across the United States. We hope kids enjoy this Peter Rabbit story as much as we all do! We can’t wait for a new generation to fall in love with these characters and see how Peter’s healthy lifestyle helps him have fun and active adventures with all his friends.

We hope to transform the places that kids spend their time after school into healthy environments where they can learn healthy habits.


In addition to creating this book, we’ve included a few supplemental materials along with it that include a discussion guide, activities, and healthy tips from Peter himself. We hope to transform the places that kids spend their time after school into healthy environments where they can learn healthy habits.

A sneak peak of some of Peter Rabbit’s healthy habits include:

  • Eat your fruits and vegetables with every meal, including snacks. (We promise, it’s not so bad!)
  • Get up, move and sweat every day.
  • Sleep for at least 9 hours every night.
  • Drink water every day.
  • Get outside and play! Cut down on the time you spend watching TV or playing on the computer. They’ll be there when you get back!

We want the stories we tell to entertain and educate children and their families. We hope that kids across the United States join Peter Rabbit and Hop to Health!