Eugene Ubalijoro is Managing Director Caribbean and Americas Export at HEINEKEN, a position in which he oversees and manages all HEINEKEN operating companies in the region, including Haiti and Panama, as well as all export activities within Latin America. As such, Eugene was the driving force behind the full acquisition of our Haitian BRANA brewery last year.
Eugene originates from Rwanda and was one of HEINEKEN's first African trainees, in 1990. He has continued to work with HEINEKEN ever since, with commercial positions in Rwanda, the US, and the Netherlands, and with regional roles in Africa. His last role was General Manager of the Heineken subsidiary on the island of La Reunion.
He has a wealth of experience operating in emerging and mature markets, which is imperative in his shaping our strategic actions in Haiti.
Eugene graduated from Georgetown University in Washington DC. Additionally, he holds a MBA from the University of Sherbrooke, Canada.