Best Buy is launching a new, teen-led global social change program called @15 to give voice to the hopes, concerns, and dreams that 13, 14 and 15-year olds have for their futures. The program's implementation will be guided by the following:
- Expert Perspectives: Working in collaboration with an Advisory Board of teens and teen experts, including researchers, academics, economists, and parents - plus corporate social responsibility experts, Best Buy is drawing on cutting-edge research and insights to shape and implement @15.
- Authentic Teen Voices: Any program for and about teens must enlist and engage teens as
leaders - and @15 is leveraging a number of community partners and interactive platforms to recruit teen ambassadors to guide and lead the program's execution.
- Best Buy Employee Ambassadors: Working across a network of approximately 1,300 retail stores worldwide, Best Buy is tapping the expertise, energy, and enthusiasm of employees to guide and implement @15.
- Nonprofit Partners: To reach as many teens as possible, and to inspire teens to take action as part of @15, Best Buy is partnering with leading nonprofits including Communities in Schools, Youth Frontiers, Youth Venture and Urban Ventures. Best Buy is working with The Search Institute to conduct an in-depth @15 Census to augment the findings of its quarterly IMO pulse-check.
Unfortunately, the voice of teens is often overlooked and ignored. Public and private sector funding, for instance, is largely dedicated to grade pre-K to 6 and post-secondary youth programs. In 2007, little more than billion was funded for grades 7-9 support. Additional facts amplify the need of the young teen segment to be heard and supported:
- Of the 11,000 teens in adult detention facilities, 90% of them have a 9th grade education or less.
- 80% of 15-year olds say they do not think their communities value young people.
- High school graduates are valuable to society. In financial terms, each graduate creates a benefit of ,000.
- According to recent research, youth-oriented community programs generate .20 in benefit for every invested.
SEEKING: Implementing Partners, Best Practice Information, Media/Marketing Opportunities.
OFFERING: Financial Resources, Implementing Partners, Best Practice Information, Media/Marketing Opportunities.