APPROACH AND METHODOLOGY
2020 Women on Boards will implement a communication and action-based grassroots campaign to redefine good corporate governance and gender diversity standards that will eventually create a cultural imperative for corporate action. Tactics include a website with an online Gender Diversity Index; a directory that measures and identifies F1000 companies by percentage of women (Z companies = zero women, T = one woman, V = 11-19% women, W = 20% + women); and events including a national 12/12/12 lunch event and call-out encouraging companies to take the 2020 pledge of adding one woman within two years and reaching 20% women on board by 2020, media coverage, email, and social media.
IMPLEMENTATION, TIMELINE, AND DELIVERABLES
The 2020WOB campaign was launched in Boston in 2010, was expanded to New Orleans and New York in 2011, and will be expanded nationally in 2012. Throughout 2012 on the 20th of every month, 2020WOB supporters will receive an email asking them to complete a task to support the campaign through Facebook and local outreach activities such as encouraging local companies to become 2020WOB sponsors, aligning with universities and colleges to promote the vision to students, faculty and alumni, and engaging local women's leadership organizations to co-host events and grow the support base.
Data will be tracked from year to year through the 2020 Gender Diversity Index, which quantifies gender diversity on the Boards of Fortune 1000 companies.
Most people today have no knowledge about the makeup of corporate boards, even in the companies they work for. These stakeholders would be surprised to realize how little diversity of thought and experience exists in the corporate boardrooms and executive suites of American businesses
Women hold just a small number of corporate board seats. In Fortune 1000 companies, 11% of corporate directors are women. But consider this: women comprise about 46% of the total U.S. workforce; over half of all managers are women; women are responsible for almost 80% of all consumer spending; and there are over 10 million majority-owned, privately-held, women-owned firms in the U.S., employing over 18 million people and generating $2.32 trillion in sales' -Women on Boards 2020 website