Commitment to Action

Active Kids Do Better: Reshaping Brazil's Decade of Sport

Commitment by

Nike, Inc.

In 2013, NIKE, Inc. committed to join an unprecedented partnership of over 25 international and Brazilian organizations in the first effort to operationalize a global program, 'Designed to Move' in Brazil. The first component, the Active Schools Pilot, will increase both the quantity and quality of physical activity during school hours by building capacity of teachers and shifting school culture to value the overall benefits of physical activity. Nike, Inc. will specifically work with partners to develop the overall program design and build a test a model for the program. In the second component, Active Communities, Nike along with Caixa and Natura will lead the private sector in funding grassroots sports and physical activity programs by embracing Brazil's innovative corporate tax credit system. Combined, these two components will directly impact the lives of 44,500 children in Brazil over a four year period, with plans to significantly scale impact over the next five years.

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Overview
Summary

Commitment

Active Kids Do Better: Reshaping Brazil's Decade of Sport

Launched

2013

Est. Duration

4 years

Estimated Total Value

$16,000,000

Region

Latin America & Caribbean

Countries

BRAZIL

Commitment by

Nike, Inc.

Partner(s) of the Commitment Maker(s)

Municipality of Rio de Janeiro, Caixa Econômica Federal, United Nations Development Programme (UNDP), Inter-American Development Bank, BMZ - German Federal Ministry for Econ Cooperation and Dev't, Natura Cosméticos S.A., GIZ, Deutsche Gesellschaft für Internationale Zusammenarbeit, Central Única das Favelas, Instituto Bola Pra Frente