Commitment to Action

Be The Future: Discovery STEM Education Initiative

Commitment by

Discovery Communications, Inc.

In 2010, Discovery Communications committed to extending 'Head Rush', its commercial-free block of science-focused television programming on the Science Channel, from its initial six month run to a full year of programming. It further committed to make the Head Rush content available in classrooms to 35 million students through Discovery's digital education service. Head Rush was initially launched as a pilot program in response to President Obama's call to action to encourage science, technology, engineering, and mathematics (STEM) literacy. The Head Rush programming, as well as the public service announcements that will run in place of commercials, will be specifically targeted at exciting middle school students about STEM subjects and possible careers in STEM-related fields. This program will add to Discovery's existing programs designed to make STEM more relevant and egaging for teachers and students both inside and outside of school.

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Overview
Summary

Commitment

Be The Future: Discovery STEM Education Initiative

Launched

2010

Est. Duration

2 Years

Estimated Total Value

$

Region

Northern America

Countries

United States

Commitment by

Discovery Communications, Inc.

Partner(s) of the Commitment Maker(s)

DIRECTV