Commitment to Action

Bell Bajao Global Campaign

Commitment by

Breakthrough

In 2010, Breakthrough committed to galvanize young men around the world to challenge social norms, take a stand against domestic violence, and promote equal rights for women by expanding its successful 'Bell Bajao' Campaign to a global scale. Using a comprehensive program of highly memorable content, curriculum and training modules delivered via new and traditional media, Breakthrough will inspire men and boys from around the globe to join the campaign, share their own transformative stories, and learn how to become mentors, advocates and key players in the global effort to combat violence against women. Breakthrough announced the global expansion of the Bell Bajao Campaign at the 2010 Clinton Global Initiative, proposing a worldwide call to action that builds upon Breakthrough's methodology, experience, and success.

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Overview
Summary

Commitment

Bell Bajao Global Campaign

Launched

2010

Est. Duration

4 Years

Estimated Total Value

$1,800,000

Region

Asia, Latin America & Caribbean, Northern America

Countries

BANGLADESH, BRAZIL, Canada, MALAYSIA, NEPAL, NETHERLANDS, PAKISTAN, SOUTH AFRICA, SWEDEN, United States

Commitment by

Breakthrough

Partner(s) of the Commitment Maker(s)

Michael Bolton, Ogilvy & Mather, United Nations Development Fund For Women, Omnicom Group Inc., Sonke Gender Justice Network, Sigrid Rausing Trust, Patrick Stewart, Promundo