Our study will focus on this new paradigm, specifically on new models and case studies of corporate engagement that have proved successful for both companies and communities. In doing so, we will ask a number of questions, including:
1. In what ways have multinational and local corporations responded to different types of humanitarian crises in the past?
2. What has been the private sector's comparative advantage in these settings?
3. As the philanthropic marketplace evolves, when is the best time for the private sector to contribute?
4. On the demand side, when is the best time for the community to attract corporate support?
5. What is the potential for the private sector to help prevent recurrent crises and restore livelihoods?
In recent weeks and months, the delivery of effective relief and reconstruction in the face of dramatic disasters has taken on new importance. Over the years, many agencies in the governmental and non-governmental sectors have developed expertise in responding to such emergencies. More recently, they have been joined by a variety of private sector actors, playing a variety of roles. One outcome of the burgeoning involvement of the corporate sector has been a growing interest and opportunity for the sector to do more. Many companies are expressing a desire both to 'give more' and to 'get more' from their involvement and contributions. It is both opportune and appropriate therefore to consider how the private sector can expand the extent and effectiveness of its engagement.
McKinsey & Company's study will address this question. We will seek to identify examples of private sector engagement that have made a positive contribution to the task of saving lives and rebuilding communities in the wake of disasters. Serving in an advisory role to the project will be Oxfam America and Tufts University's Feinstein International Famine Center. Together, we will work with the Clinton Global Initiative; at first to inform our work and then to share our findings.
It is anticipated that the outcome of this study will be a tangible guide for corporations to understand how they can best engage in these settings as well as providing NGOs, and local communities with some practical ideas on how to best utilize and manage private sector involvement.