Commitment to Action

The Boomerang Effect: Invest in The Next Generation

Commitment by

Marcus Graham Project

In 2015, The Marcus Graham Project committed to increasing the number of ethnic minorities in the advertising, marketing, and communications industries by scaling its high-touch flagship training program, the iCR8 Summer Boot Camp, to reach 500 students over the next three years. The Marcus Graham Project will replicate the iCR8 summer program and launch a new yearlong series of weekend workshops and monthly mini-boot camps in six new markets where students will master skills such as critical thinking, project/process management, digital marketing, content creation, and media planning. 75 talented industry professionals will be trained, mentored, and recruited to serve as salaried staff members (5) and volunteers (70) to aid the success of this initiative.

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Overview
Summary

Commitment

The Boomerang Effect: Invest in The Next Generation

Launched

2015

Est. Duration

3 years

Estimated Total Value

$3,750,000

Region

Northern America, Africa, Europe

Countries

Canada, SOUTH AFRICA, UNITED KINGDOM, United States

Commitment by

Marcus Graham Project

Partner(s) of the Commitment Maker(s)

Microsoft, MDC Partners Inc., Pepsico