To increase the number of ethnic minorities, currently underrepresented in the advertising, marketing, and communications industries, The Marcus Graham Project commits to scaling its high-touch flagship training program, the iCR8 Summer Boot Camp, by launching additional programs in new markets, including Detroit, Atlanta, Baltimore, Washington DC, Chicago, and Los Angeles. Moving from the dozen students that are currently trained over the summer each year, The Marcus Graham Project will increase its capacity to provide year-round programming that will train 500 students and future leaders over the next three years. The flagship icR8 Boot Camp boot camp is a currently three month program that consists of career preparation workshops, rigorous curriculum, company visits, mentorship, and career coaching. A drastically larger audience of young people will now be reached through a new yearlong series of weekend workshops and monthly mini-boot camps where students will master skills, such as critical thinking, creative problem solving, project/process management, digital marketing, strategy, content creation, and media planning,
In the scaling of the flagship program, The Marcus Graham Project will train, mentor, and recruit 75 talented industry professionals to serve as salaried staff members (5) and volunteers (70) for the initiative by expanding the organizations budget capacity and mentor network.
Commitment partners will contribute by investing between $50,000 and $500,000 financially through donations, as well as by providing workshops in Dallas, Chicago, New York, and virtually, by providing trainings to increase 100 participants job preparation skills, facilitating informational interviews, and extending 50 mentorships to graduates of The Marcus Graham Projects boot camps and training programs.
The Marcus Graham Project has an annual fundraising goal of $1.25 million per year. $750,000 has already been raised towards this goal, and participating partners have committed to the first year of the efforts. From a fundraising perspective, the Marcus Graham Project hopes to raise $500,000 for 2015 by the beginning of Q4 2015, as well as commitments from Year 1 partners and new partners by Q1 2016. The hope is to have one to two larger donors by Q2 2016 to sustain efforts for the next 3-5 years.
Staff and volunteers have already identified, and research to understand the success metrics of hosting a boot camp or a shorter-term workshop in each new market has already been completed. The timeline for roll out of the programs are as follows:
- Continue Dallas Summer Boot Camp 2015 (15 students)
- Launch Baltimore/Washington Workshop in Summer 2015 (approx. 50)
- Develop Detroit Mini-Boot Camp in Fall of 2015 (approx. 15)
- Develop Atlanta Workshop in Fall of 2015 (approx. 20)
- Develop LA Mini-Boot Camp Winter 2016 (approx. 15)
- Repeat Chicago Mini-Boot Camp in Winter 2016 (15)
- Develop Toronto Summer Boot Camp in 2016 (approx. 50) **
- Develop Workshops in London, Johannesburg in Fall 2016 & Fall 2017