Commitment to Action

Brands For Good

Commitment by

Jacob Fruitfield Food Group

Michael Carey, Executive Chairman of the Jacob Fruitfield Food Group, commits to help foster profitable access to export markets by providing professional marketing and general management expertise to ethical food producers and co-operatives in Uganda, Kenya. A 'Heart of Africa' brand will be sold in the Irish food market and developed into a transferable 'tool box' to be replicated in Haiti and other export markets.

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Overview
Summary

Commitment

Brands For Good

Launched

2007

Est. Duration

3 years

Estimated Total Value

$3,000,000

Region

Latin America & Caribbean, Africa

Countries

HAITI, KENYA, UGANDA

Commitment by

Jacob Fruitfield Food Group

Partner(s) of the Commitment Maker(s)

Irish Aid, Traidlinks