Commitment to Action

Breaking the Silence: De-Stigmatization of HIV in India

Commitment by

Keep a Child Alive

In 2010, Keep a Child Alive committed to develop and implement an innovative HIV awareness initiative aimed to significantly reduce the level of stigma against HIV in India. The silence and discrimination that surrounds HIV in India are key drivers of the epidemic. Keep a Child Alive endeavors to break this debilitating silence by strategically using media and the arts to effectively communicate HIV knowledge to different Indian demographics. In partnership with S.A.F.E., Keep a Child Alive will bring together community based education and the powerful forces of public media to raise awareness about HIV and create a sustainable and scalable public health education model. Work will begin in the three states most affected by HIV - Andhra Pradesh, Karnataka and Maharashtra - in a collaborative effort to stop the epidemic from becoming a generalized health disaster in India.

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Overview
Summary

Commitment

Breaking the Silence: De-Stigmatization of HIV in India

Launched

2009

Est. Duration

5 Years

Estimated Total Value

$5,200,000

Region

Asia

Countries

INDIA

Commitment by

Keep a Child Alive

Partner(s) of the Commitment Maker(s)

S.A.F.E.