Over the next three years, Embrace Innovations will be working with nonprofit partners, including Thrive Networks and Millennium Promise, to help save the lives of 100,000 babies across sub-Saharan Africa and South Asia with the Embrace infant warmer.
The Embrace infant warmers use a phase-change material (PCM) incorporated into a sleeping-bag design to maintain the babys temperature. Carefully engineered physical properties of the PCM ensure the baby is constantly in a clinically appropriate temperature range. The product can maintain the exact same temperature for up to eight hours at a time, and can be reheated thousands of times. Ease of use and safety have been given careful attention in the design. In addition, the product ensures close interaction between the mother and child, and complements the practice of Kangaroo Mother Care (KMC).
Embrace Innovations nonprofit partners will help with the implementation of the infant warmers on the ground in sites where they are working on newborn care, including government and NGO hospitals and clinics. Embrace Innovations will provide funding to partner organizations to procure warmers and to conduct all relevant training. Once warmers reach sites, local healthcare staff will be trained on how to use the infant warmers, as well as the basics of hypothermia. In select sites where educational programs are run, healthcare staff and mothers will also be trained on practices like Kangaroo Mother Care. This will be done using a train the trainers approach.
The warmers will be placed in local healthcare facilities so they are accessible to mothers who give birth to preterm and underweight infants. Once the warmers are installed, partners will also conduct basic monitoring and evaluation at key sites to keep track of how many babies have used the warmers, how many healthcare staff and mothers were trained, and to periodically get feedback on the usage of the devices.
In order to fund this initiative, Embrace Innovations is launching a new line of baby products for the US market called Little Lotus Baby. Using similar technology as the Embrace Warmer, this is a collection of swaddles and blankets that keep babies at an optimal temperature. Temperature maintenance for newborns is important because Sudden Infant Death Syndrome has been linked to babies overheating. Furthermore, parents have reported that babies sleep better with Little Lotus products. Most importantly, Little Lotus is deploying a Toms shoes model. For every product sold, an infant will be helped by the Embrace warmer in a developing country. From years of experience in implementation, Embrace estimates $25 will help one baby with the Embrace warmer, including all training and logistics costs. Therefore, Embrace will donate $25 to nonprofit partners for every Little Lotus product sold. As part of this initiative, Salesforce has committed to purchasing Little Lotus products for all of its employees who have babies.
Q4 2015 Contribute funds to help 1,000 newborn lives
Q1 2016 Contribute funds to help 1,000 newborn lives
Q2 2016 Contribute funds to help 2,000 newborn lives
Q3 2016 Contribute funds to help 3,000 newborn lives
Q4 2016 Contribute funds to help 4,000 newborn lives
Q1 2017 Contribute funds to help 5,000 newborn lives
Q2 2017 Contribute funds to help 10,000 newborn lives
Q3 2017 Contribute funds to help 15,000 newborn lives
Q4 2017 Contribute funds to help 20,000 newborn lives
Q1 2018 Contribute funds to help 40,000 newborn lives
Embrace Innovations will provide funds to implementing partners on a quarterly basis. Once partners receive the funds, they will be used to procure Embrace infant warmers and deploy them to chosen locations where they will be implemented (a mix of primary to tertiary level facilities that are both NGO and government run). When the warmers arrive on site, training will be conducted on the usage of the warmers, on hypothermia and Kangaroo Mother Care, and on other essential newborn care activities.
According to the World Health Organization, every year around the world, 15 million preterm and underweight babies are born and three million babies die in their first month of life. Of these, 40% of the worlds preterm and underweight babies are estimated to be born in India, and there are high rates of prematurity and infant mortality across South Asia and Sub-Saharan Africa. Temperature regulation is a critical issue for these babies, and is the primary function of an incubator. However, incubators cost $20,000 upwards and require constant electricity and trained healthcare providers, making them unsuitable for rural areas.
The Embrace infant warmers are an innovative solution to regulating the temperature of vulnerable infants. The warmers do not require a constant supply of electricity, and they cost a fraction of the prices of existing solutions. Since 2011, over 150,000 babies have been helped by the warmers across 11 countries.
Embrace Innovations is looking for financial resources, implementing partners and media support. For financial resources, Embrace Innovations wants to find corporate partners who can help raise awareness for and market/sell Little Lotus products, or to help contribute funds to the buy one, help a life model. Embrace Innovations is looking for corporates who are doing any work in the family / baby / kids space (e.g. health and wellness, medical, consumer products, nonprofits). Embrace Innovations is also looking for corporate partners who might be able to support this initiative through their HR programs. For example, Embrace Innovations has just partnered with Salesforce, who has committed to purchase Little Lotus products for all employees who have babies. Embrace Innovations is also looking for implementing partners on the ground to work with to expand reach. Currently Embrace Innovations nonprofit arm focuses on India, Uganda and Haiti. Other partners such as the Millennium Promise, cover sub-Saharan Africa. Embrace Innovations is looking for strong NGO partners who have neonatal programs to help us increase reach to help get Embrace warmers around the world to every baby who needs them.
Embrace is offering financial resources to nonprofit partners, in the form of helping with the buy one, help a life model. For corporate partners, Embrace is offering media support / PR / branding opportunities.