Commitment to Action

Cancer Schmancer's Trash Cancer Campaign

Commitment by

Cancer Schmancer

In 2011, Cancer Schmancer committed to initiate an advocacy movement called 'Trash Cancer' to empower individuals with the right tools and knowledge to live preventative, healthy lifestyles. Through online and offline engagements, including 250 'living room parties,' Trash Cancer aimed to educate consumers about the cancer-causing carcinogens that can be found in everyday consumer products and teach them how to make safer, healthier choices to reduce exposure to toxin that negatively affect their health and that of their families.

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Overview
Summary

Commitment

Cancer Schmancer's Trash Cancer Campaign

Launched

2011

Est. Duration

3 Years

Estimated Total Value

$1,050,000

Region

Northern America

Countries

United States

Commitment by

Cancer Schmancer

Partner(s) of the Commitment Maker(s)

Good Guide, Californians for a Healthy and Green Economy, Environmental Working Group, Campaign for Safe Cosmetics, Physicians for Social Responsibility (Los Angeles)