CDI commits to pioneer in the techactivism space in Brazil by developing a methodology to train 10,000 underprivileged youth in techactivism and create a hub for techactivists to collaborate, launch initiatives, and share best practices so as to amplify their impact nationally. A techactivist is a person who mobilizes for a cause of public interest using technology as a tool and with a focus on action, and CDI believes that harnessing the incredible power of technology can create scale and amplify impact around causes of public interest.
CDI will catalyze techactivism by acting on two main fronts: First, CDI will identify, inspire, motivate, train and support underprivileged youth to become techactivists. This will involve the development of a curriculum that will include content on mobilization and organization principles, strategies and tactics as well as emerging technologies that will be delivered first in a classroom and at a later stage through a free access online platform. Second, CDI will create a network including an online platform that offers tools, resources and acts as a hub for techactivists to collaborate, launch initiatives, and share best practices so as to amplify their impact nationally. CDI will also offer an award for the best techactivism projects to bring awareness to the cause and to celebrate excellent projects.
The initiative will be co-created with representatives from CDI's network across 15 states in Brazil, following an ambitious timeline to solidify the concept and create an action plan. To co-create the content, CDI will seek out pedagogical experts, activist leaders, social media experts and other subject matter experts to help create a relevant methodology and curriculum. CDI will also develop a network activation plan to create a network of activists, experts, entrepreneurs, mentors, academia and government around central issues that require a multidisciplinary approach.
Phase 1: Pilot phase
December 2013 - February 2014: Planning and preparation - in person meeting and calls to define scope of project and determine participants.
February 2014: Pilot project design, with preparation of content and digital platform, and insertion into 6 CDI Communities: 3 in Rio, 2 in Sao Paulo and 1 in Curitiba.
March 2014: Launch Event in CDI's Digital Inclusion Week which will focus in Techactivism for 2014 and launch through several media platforms including Globo Television, and in Startup Weekend Favela, an event that will gather programmers, developers, and favela-dwellers to create concrete technology projects to better their realities. Training of educators for the pilot program will also begin in this stage, and will take place on March 17th.
April - June 2014: CDI will launch the pilot program to a select group of people in the 6 communities mentioned before. After the pilot is completed in June, CDI will begin evaluating the results and making the necessary adaptations for the complete program.
June - December 2014: Techactivism Award to be awarded to the students of the pilot project that had the most effective techavtivism campaign. This will also be the start of the second pilot phase where CDI will include the findings from the first pilot as well as the more developed modules that are being developed.
November 2014- December 2014: Monitoring and evaluation of Phase I and preparation for phase two. CDI will review its successes and failures with the first pilot projects and will include these in the design of phase 2.
Phase 2 - Expansion Phase
January 2015 - December 2015: Expansion of the program to reach 15 CDI Centers offering the program.
November 2015 - December 2015: Monitoring and evaluation of Phase II and Annual Techactivism Award.
The scenario of access to information and communication technology (ICT) has changed drastically in Brazil in the past few years. Access is no longer the main problem, as over 50% of the population in Brazil has regular access to the internet - a number that grows every day as technology becomes cheaper and more widely available.
At the same time, global problems have grown increasingly complex, interconnected and could have potentially catastrophic consequences in the medium term. Humans have interfered with their environment to such a degree that some scientists have started using the term Anthropocene to denote this time period where human activities are having a significant impact on global ecosystem. However, what is becoming evident is that the same lack of controls or absorption of negative externalities that caused environmental challenges has also caused global economic challenges. The confluence of this web of seemingly intractable problems requires the deployment of a new arsenal of tools.
The internet has the opportunity of being the tipping point for the world. Never before has there been so much access to information, connectivity between very different individuals across geographies and even classes, and availability of tools to make change happen. The internet has enormous power to connect people, facilitate collaboration, coordinate actions and escalate the level of impact necessary to combat these complex problems. However, in general, young people are not making use of the enormous potential of this powerful tool. The most recent Brazilian study from the Center of Studies of Information and Communication Technology on the use of ICTs in the household shows that Brazilians prefer to use the internet in order to connect with friends, search for information, and leisure; one of the largest uses of the web in the country is social media.