APPROACH AND METHODOLOGY
The plan of action will include working with CNBC to raise the credibility, transparency and the brand awareness of the Zayed Future Energy Prize through a series of commercial and editorial platforms over the course of 3 years. In year one of the partnership, the editorial strategy will involve a series of programs titled 'People, Planet, Profit', which will showcase the ideas and innovations that are driving growth in the renewable and sustainable energy fields. In years two and three, the editorial strategy will be called 'The Good Entrepreneur' and will showcase thought leaders who are pioneering ideas for our long term future. There will be a corresponding website which will provide a platform for CNBC viewers and others to engage with the thought leaders.
By honoring and rewarding those people who are tackling the energy crisis today, the Zayed Future Energy Prize hopes to educate and inspire future leaders and innovators. With each new winner, we step closer to our goal - a sustainable energy future for us all.
IMPLEMENTATION, TIMELINE, AND DELIVERABLES
Year 1 - Sep'10 - Mar'11 Series of editorial segments and commercials:
The editorial segments and commercials will communicate fundamental messages about the Zayed Future Energy Prize and lay strong foundations for our brand awareness and understanding, specifically that:
Zayed Future Energy Prize is about ACTION - Using the prize incentives to help make renewable and sustainable energy development and commercialisation happen.
Zayed Future Energy Prize is about VIABILITY - Not just ideals but solutions that are scientifically and commercially viable, delivering sustainability in the broadest sense.
Zayed Future Energy Prize is VISIONARY- Founded on the legacy of a leader who was prepared to act boldly to protect the future of his country and our planet.
The segments in the CNBC series will educate viewers on viable clean energy solutions and the actions being taken by visionaries to bring these solutions to scale.
Years 2 and 3 - Apr'11 - Mar'13 - The Good Entrepreneur series of programs plus commercials.
The Zayed Future Energy Prize does not believe enough attention is being brought to the amazing work being undertaken globally to find renewable and sustainable energy solutions. This commitment sought to recognize individuals and organizations at the forefront of renewable energy on a global scale. The CNBC series will highlight achievements and inspire future energy innovators.
The Zayed Future Energy Prize represents the vision of His Highness, the late Founding Father and President of the United Arab Emirates, Sheikh Zayed bin Sultan al Nahyan, who championed environmental stewardship. Under the auspices of the Abu Dhabi government, this annual award celebrates achievements that reflect innovation, long-term vision and leadership in renewable energy and sustainability.
The role of the committing organization would be to amplify the profiles of the nominees by providing them with a global platform to showcase their innovations. The nominees will include some of the world's leading champions and innovators in energy and sustainability, business and government, and environmental and climate change issues.