Commitment to Action

CHIME FOR CHANGE: Innovative Partnerships for Girls & Women

Commitment by

Gucci America, Inc.

In 2013, Gucci and P&G Prestige committed to launch an innovative partnership on behalf of CHIME FOR CHANGE, the global campaign founded by Gucci to improve the lives of girls and women. Building upon the impact generated by CHIME FOR CHANGE to date (more than 250 projects funded in 81 countries through 86 non-profits), the companies will combine their experience, resources and influence to mobilize consumers. P&G Prestige will build the CHIME FOR CHANGE campaign into the Gucci Parfums experience, including in-store activation and a donation mechanism, powered by Catapult, which will allow consumers to fund life-changing projects supporting Education, Health and Justice for girls and women.

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Overview
Summary

Commitment

CHIME FOR CHANGE: Innovative Partnerships for Girls & Women

Launched

2013

Est. Duration

1 year

Estimated Total Value

$3,000,000

Region

Northern America

Countries

Global

Commitment by

Gucci America, Inc.

Partner(s) of the Commitment Maker(s)

Women Deliver, Procter & Gamble