Commitment to Action

China AIDS Media Partnership (CHAMP)

Commitment by

GBCHealth

Since mid -2007, CHAMP has gathered approximately $3.5 million in contributions and in-kind donations to promote HIV/AIDS awareness, prevention, and anti-stigma programs in China. Much of the donations, primarily from UNAIDS, Coca-Cola, Anglo American, and General Motors, was used to produce and develop the public service announcements. In kind donations, in the form of free TV time and creative development, enabled CHAMP to reach millions of people.

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Overview
Summary

Commitment

China AIDS Media Partnership (CHAMP)

Launched

2007

Est. Duration

1 year

Estimated Total Value

$1,550,000

Region

Asia

Countries

CHINA

Commitment by

GBCHealth

Partner(s) of the Commitment Maker(s)

Peter Piot, The Henry J. Kaiser Family Foundation Matching Gifts Program, Beijing Ministry Of Health, UNAIDS, Joint United Nations Programme on HIV/AIDS, Beijing Center For Disease Control, Beijing Municipal Health Bureau, The Coca-Cola Company, Global Media AIDS Initiative, Beijing Perspective Orient Movie & Television Intermedia Co