Commitment to Action

Cradle to Cradle Certification

Commitment by

Cradle to Cradle Products Innovation Institute

In 2010, the Cradle to Cradle (C2C) Products Innovation Institute committed to developing a game-changing way to redesign products that will ignite the "Next Industrial Revolution." This revolution begins with new C2C commitments by Shaw Industries, the world's largest carpet manufacturer, and Steelcase, the world's largest office furniture manufacturer, which will each increase products available to the public that are safe for the environment and human health, while also significantly reducing waste and energy. In total, by 2015 the Institute will certify 1,000 products in this way by training 100 professional assessors who can evaluate, using a single worldwide standard, the material health, reclamation, water purity, renewable energy, and social fairness profile of a product, thereby transitioning to products that are made intelligently, as biological or technical nutrition, and which contribute to a socially just, economically strong and environmentally healthy world.





Cradle to Cradle Certification



Est. Duration

5 years

Estimated Total Value



Asia, Europe, Northern America


China, The Netherlands, United States of America, Israel, Ecuador, Belgium, Japan, Russia, Canada, Mexico, England, Germany, Denmark, Austria, Switzerland, Taiwan, Luxembourg

Commitment by

Cradle to Cradle Products Innovation Institute


Shaw Industries, Inc., Steelcase, Inc., McDonough Braungart Design Chemistry (MBDC), Nationale Postcode Loterij, Healthy Building Network, U.S. Green Building Council (USGBC), Organization of American States