As a data business, Gro Intelligence, an operating unit of Gro Ventures, is closing information gaps in the African agricultural industry. By using timely and relevant data and leveraging partnerships, Gro commits to creating new credit models that will enable large financial institutions to lend effectively into African agriculture. Gro will work with financial institutions to mobilize $25,000,000 of credit to farmers in East Africa.
Big data is frequently broken down into 3 "V's": Volume, the amount of data in existence; Velocity, the pace at which it is changing; and Variety, the different forms in which it can come.
By aggregating and collecting timely agricultural data, Gro Intelligence is addressing the first "V," volume; and the mechanisms through which it is doing this are effectively capturing the information's velocity and variety. With the data analytics it performs and credit models it will create, Gro is adding a fourth "V" to the equation: Value.
Their other commitment partner, Africa Risk Capacity (a joint AU and WFP commission), is helping address the 3 "V's" of data by being a major provider for weather related data to enhance Gro's database. This is Africa Risk Capacity's first partnership with a commercial, privately run company.
Gro Ventures is a company that specializes in Africa, commodities markets and data analytics. They are effectively financial engineers that are focused on creating a new wave of products that can be used by players across the commodities value chain in Africa.
This commitment will have five phases.
The first phase is Data Integration and Harmonization. This will begin in January 2014 and last for six months. Gro will add African Risk Capacity (ARC) information to the database, as well as other existing East African Community (EAC) data sources, while concurrently creating apps to allow data access in user-friendly formats.
Phase Two is the Analysis of Lending Portfolios. This will also begin in January 2014 and will last until July 2014. During those months Gro will perform a thorough analysis of existing agricultural lending portfolios to obtain comprehensive risk profiles.
Phase Three, between June and December 2014, comes in two parts. The first is identifying, profiling, and formalizing farmer based organizations (FBOs) that will benefit from the loans. The second part is identifying potential partners that are already working with farmers, and have the potential to add value to the project.
Phase Four will occur between October and December 2014, during which time Gro will create base lending models. They will customize the lending models to suit the partner banks, farmer groups, and other involved players.
The final component is Phase Five, between October 2014 and September 2015, when Gro will work with banks to disburse the credit loans to farmer groups.