Commitment to Action

Democratizing Access to Financial Advice

Commitment by


In 2009, HelloWallet committed to provide 300,000 low-income workers with one year of free, individualized financial guidance and connect them to money-saving tools, work-supports, and optimal financial products, and services within the next five years. Formally launched in March 2010, HelloWallet announced partnerships with Mayor Newsom, Treasurer Cisneros, PG&E, Chamber of Commerce, Levi Strauss Foundation, San Francisco Public Utility Commission, Walter and Elise Haas Fund, Laborers Union, and EARN to provide all San Francisco residents with access to its independent financial guidance. As part of that commitment, 2,000 low-income workers will be provided with free guidance. In addition, the Rockefeller Foundation announced that 10,000 low-income workers will obtain free access to HelloWallet's financial guidance service through a partnership with Community Builders, Inc. and Center for Economic Progress.





Democratizing Access to Financial Advice



Est. Duration

5 Years

Estimated Total Value



Northern America


United States

Commitment by


Partner(s) of the Commitment Maker(s)

City and County of San Francisco, Walter & Elise Haas Fund, EARN, Levi Strauss Foundation, The Rockefeller Foundation, Pacific Gas and Electric Company (PG&E), California State University, Northridge, State of California, EY, Dignity Health, City of Los Angeles, Gavin Newsom, The Community Builders, Inc., Center for Economic Progress, Laborers International Union of North America, José Cisneros