The James R. Jordan Foundation commits to develop the 'Diamonds for Africa' campaign, an innovative funding mechanism for the Kenya Women and Children's Wellness Centre (KWCWC) which is intended to be leveraged and scaled in order to bring much needed resources to other organizations with important work in Africa. While the Diamonds for Africa movement will initially benefit the Kenya Women & Children's Wellness Centre, it will be open for anyone to use and leverage. JRJF is making the resources needed to replicate the financing model, including logos, stories, and connections with jewelry reseller partners that guarantee global purchasing for donated jewels, available to anyone who would like to start their own DFA campaign.
With the help of its partners, the James R. Jordan Foundation will roll out a global campaign and website encouraging people to donate their jewels. Donors will send or deliver their jewels to the Gemological Appraisal Association, (GAA). The GAA is a world leader in diamond identification and provides guaranteed diamond certification. All jewelry will be held in the GAA vault during the entire process until purchased by a consortium of the leading global buyers of fine jewelry and are fully committed to sustaining natural resources of the world's mines by making the recirculation of stones readily available.
To show donors the impact of their gift, the possible outcomes would be marketed as follows:
One quality 1 carat diamond could provide 400 mammograms.
One quality .5 carat sapphire could provide 20 well-baby cycles.
One quality .5 carat emerald could provide 50 hospital beds
Rollout Diamonds for Africa Campaign via CGI.
Launch global PSA campaign.
Unveil Diamonds for Africa Website
Collect jewelry donations (ongoing)
Record and share DFA stories and impact.
9/23/2014 - Report on impact and progress in public forum
In 2005, the James R. Jordan Foundation (JFJF) made a CGI commitment to build a wellness center in Kenya because health care available for women and children was limited in both availability and quality. While undertaking fundraising efforts, JRJF discovered a new and interesting way to raise money for their work.
'Diamonds for Africa' is an innovative funding campaign that has grown out of the recognition that most people have jewels that can be 're-birthed' to make a significant impact in the lives of the world's most vulnerable populations. These unused treasures, often hidden away in drawers and attics, can be exchanged to pay for a wide breadth of services ranging from mammograms, gender based violence treatment, HIV/AIDS prevention, to infrastructure and conflict resolution. Without giving cash or time, most people can participate by and unleash resources needed to help communities in need, by simply donating their unused jewels.
Media partnerships are important for sharing the Diamonds for Africa Campaign
James R. Jordan is offering campaign resources to other organizations working in Africa. The only requirements will include an integrity agreement, quarterly reports, and commitment for funding to support Africa programs: Women & Girls, Peace & Conflict, Water, Infrastructure, Food, Sustainable Development, Health or Education. Users will also have to be not-for-profit.