Commitment to Action

Diamonds For Africa

Commitment by

James R. Jordan Foundation International

In 2012, the James R. Jordan Foundation committed to develop the 'Diamonds for Africa' campaign, an innovative funding mechanism for its 2005 CGI commitment, the Kenya Women and Children's Wellness Centre (KWCWC). The campaign grew out of the recognition that most people have jewels that can be 're-birthed' to make a significant impact in the lives of the world's most vulnerable populations. With the help of its partners, the James R. Jordan Foundation will roll out a global campaign and website encouraging people to donate their jewels through the Gemological Appraisal Association, (GAA). While the Diamonds for Africa movement will initially benefit the Kenya Women & Children's Wellness Centre, JRJF is making the resources needed to replicate the financing model, including logos, stories, and connections with jewelry reseller partners that guarantee global purchasing for donated jewels, available to anyone who would like to start their own DFA campaign.

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Overview
Summary

Commitment

Diamonds For Africa

Launched

2012

Est. Duration

1 year

Estimated Total Value

$83,000

Region

Africa

Countries

KENYA

Commitment by

James R. Jordan Foundation International

Partner(s) of the Commitment Maker(s)

Ogilvy and Mather, Kenya Women & Children's Wellness Centre, Black Rhino, Gemological Association