Commitment to Action

Driving Demand for Energy Efficiency Through Employers

Commitment by

Michigan Saves

In 2013, Michigan Saves committed to develop an organizationally-based outreach program at two large employer organizations to drive demand for homes energy efficiency improvements. This program will be built on a model Michigan Saves and the City of Grand Rapids implemented for Grand Valley State University employees in 2011. Michigan Saves will utilize internal high visibility champions and employer communication channels to inspire colleagues to take action to improve the efficiency of their homes. The model will use pre-existing credible messengers and internal marketing resources of employers to offer reduced fee whole-home energy assessments and affordable loans to employees, as a benefit, and as part of the organization's overall corporate sustainability efforts.

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Overview
Summary

Commitment

Driving Demand for Energy Efficiency Through Employers

Launched

2013

Est. Duration

2 Years

Estimated Total Value

$275,000

Region

Northern America

Countries

United States

Commitment by

Michigan Saves

Partner(s) of the Commitment Maker(s)

Dr. Energy Saver, West Michigan Environmental Action Council