This pilot project for economic development in four new communities of women in Zacatecas, begins with a one year training program for each group of 20 women, each organized around a micro-business. After the year of initial training, Saber Para la Vida expect 16 new value-added products to be marketable beyond Zacatecas. These products will be showcased on a website for non-local potential clients.
The network of women building the commercialization chain will start out in Mexico City, and will seek out opportunities for expansion in other large cities where products from Zacatecas can be sold. Products will be sold at a fair price, with a margin of profit for salespeople. They will also be marketed to socially responsible companies.
The launch of Saber para la Vida's model for local economic development will start with an event in November, with activities following through 2009. The extent of this project and number of meetings will depend on methodology designed by participants in the project. Results should be seen in November of 2009. Local Government, private business, local non-profit organizations and communities of producers will participate in this process and will be affected by actions taken in the project.
Organization and planning for the network of women that will build a commercialization chain began in July of this year. Events and sales interviews are ongoing, and there should be a well organized network by December 2008. Work of this network will affect the women participating and their micro-businesses, in addition producers who benefit from sales.
In order to measure its success, Saber para la Vida strives to meet the following goals:
- Number of people from each segment of society who participate in first event and become involved in the project: 20 (From four sectors)
- Number of women trained in each community and products presented at the end of the training program: 80 women trained in the 1 year program; 16 value-added products to offer in other markets.
- Number of women who participate as members of the commercial network, either to buy or sell products from communities: 20
- Income for each micro-business, after 6 months of sales: At least 1 large company who buys products from communities Sales of at least ,000 a month for each product or micro-business.
Saber para la Vida aims to launch a model for local economic development, through a project involving partnership with local government, local private business, and local social organizations, with the objective of designing and developing a business model for competitive products that would be marketable outside Zacatecas and M?xico.
As part of this commitment, Saber Para la Vida intends to run a pilot project to promote economic development in four new communities through a one-year training program to enhance business skills and effectiveness. They will create a network of women that will build a commercialization chain for these new products, as an opportunity for growth of their own micro-businesses. Ten micro-business will then buy directly from communities, and a network of at least 20 women will promote their products throughout M?xico.
Launching a model for local economic development will begin with an event linking private businesses in Zacatecas who will commit to help build the local model, each invited by Governor Amalia Garc?a to be part of this initiative. Social organizations will be included to help integrate local communities, develop and launch training programs for producers. Local government will be responsible for resources, mechanisms and legal issues needed for the creation of producer micro-businesses. Universities and other actors will be invited to help in each part of the project. The methodology will be designed in partnership with the group that will comprise the project, so other events and activities will follow. As a result, Saber para la Vida should see two or three original products with added value, using the resources and skills local to Zacatecas, which will be offered in national and international markets.