Commitment to Action

Fair Trade For All

Commitment by

Fair Trade USA

In 2011, Fair Trade USA committed to launching Fair Trade for All, a bold innovation strategy designed to take its successful Fair Trade model to scale. This strategy has three pillars: deepen impact and strengthen farming communities through investment and technical assistance; expand the scope of Fair Trade to include previously excluded products and communities; and ignite U.S. consumer involvement to drive awareness, sales, and impact of Fair Trade certified products. Through this strategy, Fair Trade USA aims to double its impact by 2015.





Fair Trade For All



Est. Duration

3 years

Estimated Total Value



Latin America & Caribbean, Africa


Brazil, Colombia, Costa Rica, Dominican Republic, El Salvador, Ethiopia, Guatemala, Haiti, Honduras, India, Indonesia, Kenya, Liberia, Mexico, Nicaragua, Peru, Rwanda, Tanzania, Timor, Uganda

Commitment by

Fair Trade USA


World Bank Group, Aspen Network of Development Entrepreneurs,, CLAC, Inter-American Development Bank, Avina Foundation, Keurig Green Mountain, The United Farm Workers, Root Capital, Inc., Sustainable Harvest Coffee Importers, Global Coffee Quality Research Initiative (GCQRI), Rabobank Group, Rabobank Foundation, ResponAbility, VIVA Trust, Skoll Foundation, Whole Foods Market, Inc., Patagonia Works, Honest Tea, Inc., Barr Foundation, The Ansara Family Fund, Alter Eco, West Elm