Commitment to Action

Fair Trade For All

Commitment by

Fair Trade Usa

In 2011, Fair Trade USA committed to launching Fair Trade for All, a bold innovation strategy designed to take its successful Fair Trade model to scale. This strategy has three pillars: deepen impact and strengthen farming communities through investment and technical assistance; expand the scope of Fair Trade to include previously excluded products and communities; and ignite U.S. consumer involvement to drive awareness, sales, and impact of Fair Trade certified products. Through this strategy, Fair Trade USA aims to double its impact by 2015.

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Overview
Summary

Commitment

Fair Trade For All

Launched

2011

Est. Duration

4 Years

Estimated Total Value

$5,000,000

Region

Latin America & Caribbean

Countries

BRAZIL, COLOMBIA, COSTA RICA, DOMINICAN REPUBLIC, EL SALVADOR, ETHIOPIA, GUATEMALA, HAITI, HONDURAS, INDIA

Commitment by

Fair Trade Usa

Partner(s) of the Commitment Maker(s)

Aspen Network Of Development Entrepreneurs, Global Coffee Quality Research Initiative (GCQRI), ResponAbility, West Elm, Honest Tea, Inc., Patagonia Works, Sustainable Harvest Coffee Importers, Skoll Foundation, Kiva.Org, Keurig Green Mountain, Whole Foods Market, Inc., Inter-American Development Bank, The Ansara Family Fund, VIVA Trust, Root Capital, Inc., Rabobank Foundation, Avina Foundation, World Bank Group, United Farm Workers, Barr Foundation