Commitment to Action

Fair Trade For All

Commitment by

Fair Trade Usa

In 2011, Fair Trade USA committed to launching Fair Trade for All, a bold innovation strategy designed to take its successful Fair Trade model to scale. This strategy has three pillars: deepen impact and strengthen farming communities through investment and technical assistance; expand the scope of Fair Trade to include previously excluded products and communities; and ignite U.S. consumer involvement to drive awareness, sales, and impact of Fair Trade certified products. Through this strategy, Fair Trade USA aims to double its impact by 2015.

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Overview
Summary

Commitment

Fair Trade For All

Launched

2011

Est. Duration

3 year

Estimated Total Value

$5,000,000

Region

Latin America & Caribbean, Africa

Countries

COSTA RICA, EL SALVADOR, ETHIOPIA, GUATEMALA, MEXICO, NICARAGUA, RWANDA, Tanzania, UGANDA

Commitment by

Fair Trade Usa

Partner(s)

Honest Tea, Inc., Alter Eco, West Elm, VIVA Trust, The Ansara Family Fund, Barr Foundation, Patagonia Works, Skoll Foundation, Whole Foods Market, Inc., Root Capital, Inc.