Multiple research studies have clinically proven that the NutriStar product prevents, reduces, or eliminates micronutrient malnutrition in affected groups. Partners on this commitment will work together to produce and disseminate NurtiStar. As part of this commitment, the following activities will be undertaken:
- METRAF GIE will build, staff and equip a manufacturing facility in Senegal and market a low cost, vitamin and mineral fortified, powdered drink. (P&G is transferring the fortification technology and product.)
- GAIN and an appropriate academic partner will support a health impact study in rural Senegal.
- P&G will purchase the product for the clinical study.
- The World Bank Institute will offer guidance to support the fielding and evaluation of a proposed three- to five- year study investigating the economic, environmental, social, and development impact of local investment in a health focused business.
- The Republic of Senegal and Ambassador Andrew Young will provide official project endorsement.
MEASURES OF SUCCESS
The NutriStar project will have a two-fold evaluation component to measure the health and economic impact and the partnership results, including:
- An Economic Development Assessment guided by the World Bank Institute
- A Health Impact Study coordinated by GAIN
Process Outcome Benchmarks:
- Year 01: Direct Employees = 80 (2 line operation)
- Year 02: Secondarily employed persons = ~200
- Number of NutriStar units manufactured in first full year of manufacturing will be 36 million units
Anticipated Launch: September 2007
- Launch May 2008 - ribbon cutting of new NutriStar manufacturing plant in Senegal, West Africa
- June 2008 - Sullivan Summit VIII Success Story: The NutriStar Project. Presentation of project business plan and workplan status to gathering of African Heads of State, ministers, and international businesses. Arusha, Tanzania
Chronic vitamin and mineral malnutrition, also known as 'Hidden Hunger,' is one of the most serious health problems confronting developing nations, especially children. According to the World Health Organization, malnutrition and hunger together are the number one global risk to health, killing more people than AIDS, malaria, and TB. Most susceptible are infants, young children, adolescents, and women who are pregnant or breast feeding. In young children, malnutrition leads to impaired mental and physical development, learning disabilities, slow behavioral development, stunted growth, blindness, and death. Chronic lack of key micronutrients in adult women can result in infant and maternal mortality as well as underweight births. On a national level, the healthcare burden and economic impact of hidden hunger is often overwhelming. Malnourished people are highly susceptible to infection and disease. Additionally, work capacity, performance and output are significantly reduced due to tiredness and weakness from inadequate nutrition.
Project History - Ambassador Andrew Young introduced METRAF and P&G to each other at the Sullivan Summit VII held in Abuja, Nigeria in 2006. Encouraging community development through business partnerships, METRAF and P&G entered into an agreement to increase access to a low-cost, fortified drink product to large segments of the African population to address the problem of malnutrition. METRAF is an African-based small business operating through a community benefit model. METRAF GIE and its partner, SMC Global, will provide full project management - administrative, quality assurance, safety, production, sales, and distribution
Successful execution of the Fighting Hidden Hunger, Investing in Children and Families CGI commitment remains reliant on access to startup capital. Completion of equipment, premix purchase and year 01 operating costs are the current focus, for which additional financial resources would be helpful. An investment or donation of US $500,000 - $1,000,000 would solidify full operations, product production and distribution. METRAF GIE is seeking a partner that wants to join a team that will improve the health of women and children through the production of a healthy product, and improve livelihoods through a bottom of the pyramid economic development program specifically impacting women.