In many countries, there are limited opportunities for women business owners to obtain the business skills required for day-to-day operations management. This commitment would include a role for high-potential women to manage local activation of this work as a critical step toward gaining operational skills. Coca-Cola system employees around the world are eager for ways to make a difference in their communities while also creating value for the business. These associates will use their business skills--such as finance, marketing or management--with women small business owners in need of training. Associates, both men and women, will be given the opportunity to engage with and support women small business owners in TCCC's system through one-on-one mentoring, skills training, engaging in market visits and dialogues, and more.
TCCC will create a central best practice clearinghouse to provide ideas, inspiration, and support to business units and bottlers interested in making investments in women's economic empowerment. They will conduct basic baseline research before beginning to work with women in their system so that they can measure their success and tell the story publicly.
TCCC has already begun to engage with global women's empowerment NGOs, such as Vital Voices, to better understand the unique barriers small businesswomen face and to determine where to further target its efforts.
In late 2010 to 2011, the activation plan for this partnership will be created including a funding plan and identification of partners. Once this work has been completed, more details will be submitted outlining the specific implementation. It will be overseen by a central team based at corporate headquarters in Atlanta. The commitment will be carried out by TCCC staff in the field in collaboration with 300+ bottling partners around the world. It will take a decentralized approach encouraging local innovation, local partnerships and local activation in the context of a global framework. And it will form partnerships at global and local levels with other businesses, civil society and governments.
Deliverables: 5 million women will be reached by 2020 with credit, training, access to networks, or other relevant interventions that aim to improve the success of their small business and empower them in their personal, family and community lives.
Globally, women small business owners face multiple barriers--economic, regulatory, and cultural--to starting and growing their businesses. Their lack of empowerment limits economic growth and, where they are part of The Coca-Cola Company's system, limits their ability to sell more of its products.
In order to achieve the aggressive 2020 Vision, The Coca-Cola Company must grow its business in emerging markets with a focus on small businesses. By 2020, a significant portion of its volume in emerging markets will come from small-scale retailers, where women own the majority of the small shops. Many of the millions of small shops in this channel are already served by TCCC's micro-distribution centers (MDCs), and it has made previously commitments to increase the number of women micro-distributors in Africa, but it must scale up this commitment. Developing a sustainable, replicable, and scalable small business support model will be essential to TCCCs success going forward
SEEKING: Financial Resources, Implementing Partners, Best Practice Information
TCCC would welcome partners with expertise in meeting the needs of women in small business - whether in terms of providing financial services, business skills training, facilitating mentoring or access to peer networks, or other relevant interventions. TCCC welcomes co-funders of this work as well as partners with subject-matter expertise or relevant local knowledge and/or relationships. It is open to partnership with government, civil society and other buisnesses.
OFFERING: Financial Resources, Implementing Partners, Best Practice Information
It will be determining the nature of the proposed partnerships in 2010-2011.