Pure Digital commits $75,000,000 in matching funds so that qualified non-profits and NGOs can purchase one million Flip Video camcorders for use in their work.
The Flip Video Spotlight program offers qualified NGO partners access to Spotlight Kits through a matching donor program. Each kit contains two camcorders (one funded by the partner NGO and one donated by Pure Digital) and membership in a community of social change activists using video to raise awareness, increase participation of members and donors, teach skills, and document their work.
Sample partners include WITNESS (human rights), World Vision (poverty alleviation), Conservation International (environment), American Cancer Society (health), One Economy (youth), and the United Nations World Food Program (disaster relief). With more than 300 approved partners in the first six months, Flip Video Spotlight will continue to support grassroots distribution of camcorders while piloting larger-scale efforts to use video to make demonstrable impacts on specific issues.
Anticipated Launch: December 2007
First Milestone(s): 100,000 Flip Video Spotlight Kits to be distributed
Pure Digital Technologies will create one million Flip Video Spotlight Kits and make them available through a donor-matching program to qualified non-profit groups and NGOs. Additional video partnerships will be developed to supplement this effort.
Participants in this Activity: The employees of Pure Digital Technologies and its partners
We seeks partners to help us distribute video camcorders globally, identify qualified non-profit and NGOs recipients, and develop complimentary technology for video distribution. Pure Digital Technologies also seeks the help of other CGI member Pure Digital Technologies seeks the help of CGI member organizations to underwrite the purchase of Flip Video Spotlight Kits for non-profit organizations without the means to participate in this matching program. Further, Pure Digital seeks to collaborate with organizations that can provide Flip Video Spotlight NGO partners with digital storytelling, video production, and wide-scale video distribution assistance.organizations to underwrite the purchase of Flip Video Spotlight Kits for non-profits and NGOs without the means to participate in this matching program.
Visit flipvideospotlight.com to partner and become involved.