The commencement of the partnership will begin in early January through DD's managed media and direct mail campaign asking for existing and new members to donate for the WFP School Feeding campaign. All forms of media will be used to raise awareness about malnutrition in Indonesia and the WFP School Feeding Programme. WFP's National Ambassador against Hunger will lend time to promoting and improving the visibility of the campaign. The campaign will be repeated on annual basis for the next 2 years with the view to improve and expand the campaign this year.
The proceeds from the campaign will be given to World Food Programme to commence the procurement process to purchase fortified biscuits, educational materials and deworming tablets. WFP will work in conjunction with local NGOs to deliver supplies to the relevant schools. The monitoring of deliveries to the beneficiaries will also be conducted by these partners to ensure complete effectiveness of the project.
WFP will also work with the local health department to conduct the deworming treatment for all assisted school children - each child will receive 1 treatment per year.
The teacher training segments will be conducted by WFP alongside local NGOs enabling schools to build capacity on best practices regarding nutritional education, and also on how to best use and leverage interactive learning tools.
This commitment's level will depend on funds raised by the campaign, but it is hoped than a minimum target would be: to create a healthy learning environment and improve the health and nutrition situation of approximately 11,000 school children and teachers - of which 5,500 will be girls.
1. Micronutrient deficiencies among primary schoolchildren are reduced in assisted schools.
2. Capacity of boys and girls to concentrate and learn in assisted schools is improved.
3. Attendance rates of boys and girls in assisted schools are improved.
4. Student's knowledge and practice of basic health, nutrition and hygiene are improved.
5. Media outreach campaigns including general public service announcements.
6. Advocacy/fundraising events.
1. Reduced prevalence of anaemia among schoolchildren, by sex.
2. Teachers' perception of children's improved concentration and learning as a result of consuming fortified biscuits.
3. Percentages of girls and boys in targeted primary schools with at least 80% attendance.
4. Percentage of students applying safe hygiene behavior.
5. Funds raised over ,000 per year
6. Increased awareness of malnutrition in Indonesia
DD's commitment involves conducting fundraising campaigns to support child education and nutrition inventions in the poorest parts of Indonesia. DD experience in fundraising for various causes in Indonesia, however it's origin's is very much rooted in the fight against hunger. With a population of over 225 million people, Indonesia has 52 percent of its citizens living on less than US per day and with an estimated 39 million people living below the national poverty line of US per day, there are still pressing needs to lift children out of poverty and hunger. DD will conduct an annual fundraising campaign per year for 3 years towards children's education and school feeding.
By partnering with the World Food Programme in Indonesia and leveraging its deep-field rural reach, DD's commitment will extend to some of the most vulnerable children in the country and will reach them at the most critical times of their life-in school where they are trying to learn on a empty stomach. Locally produced fortified nutritional mid-day snacks will be provided to boys and girls during the school day ensuring that these school children remain in school while at the same time improving their capacity to learn and improving their nutritional status.
Luna Maya, WFP's National Ambassador Against Hunger, will partner with DD to support their fundraising campaigns. These events will draw attention to the local hunger issue and promote the benefit of food assistance to the hungry poor.