APPROACH AND METHODOLOGY
SGMH has been providing market linkages and technical trainings to SEWA members in the field of agriculture. However, despite being producers, farmers remain hungry. This is mainly because farmers do not have the capacity to store their crops or do not have access to markets, forcing them to sell their produce to middlemen. There is a need for farmers to have ready access to markets and a supply chain whereby they can access food security while making sure the money generated remains within the village.
Through RUDI, food grains will be locally procured by farmers and processed at their own centers. The products will then be packaged and sold in villages by grassroots sales women. These products will also be marketed through various krishi melas and fairs. In addition, RUDI will forge partnerships with various private sector organizations to increase sales of these agricultural commodities.
IMPLEMENTATION, TIMELINE, AND DELIVERABLES
The implementation of the entire program is being done by the RUDI team along with SEWA's local district associations. RUDI will procure the food grains from the local farmers through their respective district associations. These products will then be processed at the RUDI processing centers. This will include cleaning, sorting, grading, weighing, processing and finally packing of the commodities. These commodities will then be marketed by the local communities called the RUDI sales women in the villages. Necessary trainings will be provided to the community by SGMH and the local district associations.
The timeline for this initiative is 2 years. As a result, communities will have food security, ready markets, good prices, and alternative employment opportunities.
Two-thirds of SEWA members are from the rural areas of Gujarat and a large number of them are small and marginal farmers. These farmers are working in arid and semi arid regions with frequent droughts. In addition to these difficult working conditions, most farmers do not have access to capital or the capacity to store crops for long periods of time. As a result, these farmers are forced to sell their produce at below-market rates to middlemen working in the region.
SEWA thus commits to provide food security to these rural communities and increase access to high quality grains at reasonable prices. This will ensure that the money generated within these communities remains within the village and keeps the economy prospering.