Over a period of five years, 20 Football for Hope Centers (including 20 small-size artificial turf pitches) will be constructed in 20 disadvantaged African communities as part of the social legacy of the FIFA World Cup. Five centers will be built in South Africa and 15 in other African countries including Ghana, Kenya, Mali, Namibia, and Rwanda. These centers will be built together with local architects and in continuous collaboration with the respective communities. Parallel to construction, local organizations managing the centers will be supported in planning and expanding their programs in anticipation of the center opening.
Once construction is finished and in order to instigate sustainability, FIFA will remain committed in the center's programming over a period of at least three years.
The community will be closely involved in design, construction, and program development; supported by the municipal and regional government authorities and the national football associations.
Played by millions around the world, football is the beating heart of FIFA. As the guardian of this most cherished game, FIFA - with its 208 member associations worldwide - has a tremendous responsibility that does not end with organizing the FIFA World Cup (TM) and the various other FIFA competitions. In 2005, the FIFA Congress approved President Joseph S. Blatter's proposal to add a third pillar to FIFA's mission. Since then, 'building a better future' has become a priority for FIFA.
This decision paved the way for FIFA to become the first international sports federation in the world to create its own Corporate Social Responsibility (CSR) Department and to commit considerable resources to successfully developing FIFA's CSR strategy. Under this new CSR strategy, FIFA's approach has undergone a fundamental shift and evolution. While FIFA has supported humanitarian activities and made charitable donations for over a decade, it has now moved away from a passive philanthropic role and has established itself as a committed, responsible, and involved actor.
FIFA's CSR strategy focuses on four key areas: Our People, Our Game, Our Society and Our Planet. FIFA believes it has the responsibility of channeling the power of football and the influence of the organization on the game and its stakeholders towards making a positive impact in those four areas through concrete programs, projects, and initiatives.
In the area of 'Our Society', FIFA established the Football for Hope movement in 2005 in strategic alliance with the non-governmental organization streetfootballworld, a center of expertise that supports a global network of local organizations in the field of development through football. The aim of this movement is to promote and advance the use of football as a tool for achieving social development and to support programs in the focus areas of: health promotion, peace-building, children's rights and education, anti-discrimination and social integration, and the environment.
Football for Hope is a unique movement, leading the way in social development through football. To reach its goal, Football for Hope is building on number of key elements, including:
Financial and program support for local non-governmental, community-based organizations working in the field of development through football
Centers that enable underprivileged communities to promote education and public health through football-related programs
Celebrations of the social dimension of the game and the achievements of the implementing organizations in the Football for Hope movement regionally and during the FIFA World Cup (TM)
Held every four years during the FIFA Confederations Cup (TM), the forum enables experts to discuss possible solutions to challenges in the field
The use of FIFA competitions as platforms to raise awareness and funds
The Football for Hope Centers seek to address social challenges faced by disadvantaged African communities. The centers will strengthen and expand work already carried out by local best-practice organizations in the field of social development through football. The centers will consist of public health and education facilities as well as a small-size football pitch with artificial turf. The focus areas of the centers will be public health and education, in particular HIV/AIDS prevention, increasing literacy, improving gender equality as well as integrating youth with intellectual disabilities. Youth will be specifically targeted within the centers.
SEEKING: financial assistance, implementing partners, best practice information.
OFFERING: implementing partnership, best practice information.