Commitment to Action

Future Friendly Conservation Initiative

Commitment by

Procter & Gamble

In 2009, P&G commited to place Future Friendly conservation education messaging in 55 million U.S. homes by Earth Day 2010. The company launched Future Friendly advertising, social media and external relations campaigns in March 2010 that provided practical, easily implemented ways for mainstream consumers to use P&G products that save water, conserve energy, and/or reduce waste in meaningful ways. P&G partnered with National Geographic and other leading NGOs to develop, validate and implement this message.

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Overview
Summary

Commitment

Future Friendly Conservation Initiative

Launched

2009

Est. Duration

2 Years

Estimated Total Value

$11,000,000

Region

Northern America

Countries

United States

Commitment by

Procter & Gamble