Commitment to Action

GAIN Future Fortified Campaign

Commitment by

Global Alliance For Improved Nutrition (Gain)

In 2011, The Global Alliance for Improved Nutrition (GAIN) and its partners committed to launch a global campaign, Future Fortified, to build the first-ever mass constituency for nutrition, specifically for women and children in the critical window from pregnancy to a child's second year of life. Future Fortified sought to increase sustainable access to essential nutrients for 50 million women and children by 2015 through both public sector and innovative, market-based approaches. As partners in Future Fortified, DSM and Herbalife jointly committed 20 million sachets of micronutrient powders to reach 400,000 women and children in Ethiopia and Kenya. With these products, the organizations aimed to address the critical nutrient gaps, increase awareness about home fortification as a nutrition intervention, and support sustainable, long-term health and development in the region.

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Overview
Summary

Commitment

GAIN Future Fortified Campaign

Launched

2011

Est. Duration

2 Years

Estimated Total Value

$8,000,000

Region

Africa

Countries

KENYA

Commitment by

Global Alliance For Improved Nutrition (Gain)

Partner(s) of the Commitment Maker(s)

Herbalife International Of America, Inc., 1,000 Days, DSM Nutritional Products Ltd.