Commitment to Action

Gender Fair Mark: Making Equality a Market Demand

Commitment by

Buy Up Index

In 2016, BuyUp Index committed to launching an innovative market based solution, The Gender Fair Mark, which will be an insignia that will appear on packaging to designate products as “Gender Fair.” Often companies that market products to women fail to treat their female suppliers and employees equally. In order to draw attention to this issue, BuyUp will create a marketing campaign to drive awareness of The Gender Fair Mark which will encourage customer awareness of gender fair practices and support businesses in demonstrating gender fair policies. Ultimately, BuyUp’s commitment will leverage the economic power of women as consumers in order to further promote equitable and fair treatment of women in businesses and companies.

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Overview
Summary

Commitment

Gender Fair Mark: Making Equality a Market Demand

Launched

2016

Est. Duration

3 years

Estimated Total Value

$33,000,000

Region

Northern America

Countries

Canada, United States

Commitment by

Buy Up Index

Partner(s) of the Commitment Maker(s)

WEConnect International, Working Mother