APPROACH AND METHODOLOGY
Points of Light (POL) will contribute to addressing the problems within its four focus areas, including Education, Environment, Economy, and Disaster, by equipping and mobilizing ordinary people to develop and implement community-based solutions. Drawing on the experience of its affiliated organizations and partners, POL has identified specific objectives within each of its four focus areas to which volunteers can make a meaningful contribution and developed toolkits and training materials to enable them to be effective. POL will focus its work on recruiting and equipping 500,000 Service Leaders who in turn will mobilize others in their communities.
POL will recruit Service Leaders through three channels - their own family of organizations, including our network of 250 HandsOn action centers, AmeriCorps Alums and GenerationOn, national nonprofit and corporate partners, and through direct outreach to the general public. POL expects to recruit roughly a third of the Service Leaders through each of the three channels. In late September 2010, POL will launch an aggressive web and social media marketing campaign supported by the Case Foundation that will have three waves over the next nine months.
IMPLEMENTATION, TIMELINE, AND DELIVERABLES
The campaign will be implemented over a three year period. In year one, the campaign deliverables are 100,000 Service Leaders and 400,000 acts of service. Year two deliverables are 150,000 Service Leaders and 600,000 acts of service. Year three deliverables are 250,000 and one million acts of service.
Through the campaign we will expand our outreach beyond POL's own 'family' of organizations - the HandsOn Network of U.S. and international action centers, AmeriCorps Alums, and GenerationOn - to include national and local partners such as AARP and Earth Day Network and the general public through direct outreach at a national level. Through each of these channels we will equip people with trainings and tools and resources to help them organize and lead others to address needs in their communities in each of the four focus areas outlined above and will create an online community to enable them to learn from and support each other.
Through the Get HandsOn Campaign, Points of Light will focus its resources on inspiring, equipping and mobilizing people to respond to the following four broad areas of need:
There are 121 million children out of education worldwide. Three out of every 10 students in America's public schools fail to finish high school with a diploma. According to Education Week, That amounts to 1.3 million students falling through the cracks of the high school pipeline every year, or more than 7,200 students lost every day.
Points of Light will support kids' success by focusing on increasing participation of adult volunteers in schools, equipping teachers to implement quality service-learning, and increasing student participation in service both in and outside the schools.
The most rapid global warming has occurred in recent decades. Most of this recent warming is the result of human activities. In the United States, our energy-related activities account for over 85 percent of our human-generated greenhouse gas emissions, mostly in the form of carbon dioxide emissions from burning fossil fuels. According to the United States Environmental Protection Agency, approximately 6.6 tons, equivalent to almost 15,000 pounds, of greenhouse gases are emitted per person every year.
Points of Light seeks to cultivate greener, more sustainable communities by increasing usable green space and reducing energy consumption through neighborhood-based projects focused on saving energy at the household and institutional levels, cleaning rivers, parks and school grounds, and increasing participation in recycling and reuse programs.
The recent deteriorating economic climate has caused an increase in the number of people living in poverty globally. During 2005, approximately 37 million Americans were reported to be living below the official poverty threshold. According to Mathematica, by 2008 the number rose to almost 40 million. In 2008, 49.1 million people lived in food-insecure households, including 16.7 million children.
Points of Light will grow prosperous neighborhoods by increasing access to healthy, affordable food, and supporting low income families to increase their incomes and grow their assets.
Natural disasters have struck with unprecedented strength in recent years, causing large-scale destruction and immense suffering around the world. According to the United Nations Office for the Coordination of Humanitarian Affairs, up to 50 million people are displaced in any given year by natural disasters. And according to Prevention Web, on average 844,239 Americans are affected per a year by natural disasters.
Points of Light will support disaster recovery by training volunteer leaders to manage others and develop projects to meet community-specific needs.
SEEKING: Financial Resources, Implementing Partners, Best Practice Information, Media/Marketing Opportunities
Points of Light welcomes partners who share our goals of empowering people to create change in their communities and who can contribute knowledge and resources in support of the campaign's goals.
OFFERING: Implementing Partners, Best Practice Information
As the largest volunteer network in the world POL is interested in exploring how it can bring its knowledge about effective volunteer service and its network of volunteers to joint efforts to address social issues in the places where we work.