P&G will create and implement Womens Business Development Programs in four of its operating regions (Asia/India; Europe/ Middle East and Africa; Latin America; North America). These programs, which will be modeled off of a successful North America pilot program, will leverage P&Gs passion and experience to grow capability and capacity in women-owned businesses in its core markets. Participants attend a series of twelve training sessions covering multiple topic areas including business lifecycle, leadership, hiring practices, systems and controls, finances, pricing, market research, marketing and strategic planning. This curriculum, developed in partnership with a local Business Development Council, leverages P&G expert resources in addition to others in academia, non-governmental organizations as well as other non-compete private sector companies. The ultimate goal of this program is to enable women business owners to build their business, provide jobs, and have a greater economic impact in the communities in which they operate.
P&G will initially target the following countries: China, Mexico, Turkey, South Africa, and the United States. P&G will aim to launch each program in its FY 16/17 and in collaboration with WEConnect train 50 women business owners across the globe in this initial launch. Participants are selected from an applicant pool. Post interviews, P&G will choose participants to create a diverse group, spanning multiple sectors and varying business sizes and experience levels. P&G will allow participation both from P&Gs current supply base and outside.
WeConnect is providing in country leadership in partnership with P&G. WEConnect is also providing a large part of the curriculum. The organizations connectivity in womens business communities locally will augment P&Gs presence to build a robust network that will both help build the program and the womens professional network.
P&G does not foresee any risks to carrying out this program and will continue to grow and refine based on feedback from the program participants.
1. Participant Recruitment: Solicit participants in target countries by working with WEConnect: Participants in the United States will be solicited in September 2016. In each additional country, participants will be solicited two-three months in advance of program delivery.
2. Program implementation: In the United States, the program will be implemented from September through November 2016. In China, Mexico, and Turkey, the program will be implemented from January through March 2017. In South Africa, the program will be implemented between April and June.
A P&G leader will ensure the programs are implemented as outlined above. Each program will run for a period of 12 weeks. During this time, P&G will track measures including attendance, as well as feedback on individual training modules and their effectiveness. A detailed post-program survey will be conducted following the completion of each session. P&G will ask participants to provide an assessment of business results before the program and after six months following the completion of the training.
With the recent adoption of the United Nations Sustainable Development Goals (SDGs), we have marked the beginning of a new era of international development. Gender is a central feature of the SDGs Outcome Document; it is highlighted as a standalone outcome and goal (SDG 5), and is integrated throughout the agreement. Never before has addressing gender inequality been so integral to a global development commitment.
In order to advance gender equality targets, P&G is joining a holistic coalition of multi-sectoral partners convened by No Ceilings, Vital Voices, and WEConnect International, focusing on three core issue areas of work: 1) Promoting Womens Economic Participation; 2) Addressing Violence Against Girls and Women; and, 3) Advancing Womens Leadership in both Private and Public sectors.
Although there is evidence that increasing womens access to education can lead to higher economic growth, many educational opportunities focus on helping businesses start up. P&Gs program is unique as it targets owners in business for a few years who are ready to grow exponentially and compete on a new level, heightening power and leading to breakthrough economic growth. Supplier Diversity is a business strategy for P&G as the company recognizes that having a diverse set of suppliers can drive value in business and communities through job growth and economic inclusion. For this reason, P&G developed a robust educational series using internal expertise and targeting women-owned businesses. P&G is now scaling this program globally to educate and promote leadership to enable women to grow their businesses.