Dermalogica, recognizing the growth of the salon industry and opportunity for women, is scaling its FITE Future Entrepreneurs program and commits to launching the FITE Entrepreneur Accelerator Program. The FITE Entrepreneur Accelerator will focus on filling the business skills gap that currently exists in the workforce of the salon industry and create entrepreneurship education to supplement vocational training education. Through this three-year commitment, over 100,000 women entrepreneurs will gain access to critical job skills and capacity building programs to grow their businesses.
The platform will be developed in-house with Dermalogica and The International Dermal Institute (IDI) resources, utilizing Dermalogicas demonstrated expertise in business and education that have established it as leader in the salon industry. The salon business specific courses will be complimented with expertise from the partners Operation HOPE, City & Guilds, and the Small Business Administration.
First, Dermalogica will launch an online accelerator page that features webinars by industry experts, Dermalogica/IDI staff, and partners. Dermalogica will host exclusive Q&A roundtable sessions and mentorship opportunities for the participants. Produced in-house, Dermalogicas cadre of over 100,000 women entrepreneurs as well as its partners networks will have access to the job skills and capacity building programs. Next, Dermalogica will partner with a community college to leverage existing online education for entrepreneurs and small business owners and provide scholarships to a select group in the salon industry. This group will have access to courses and will be part of a team advising on how effective the courses were to their lives, what they learned that was most relevant to building their business and what they would like more of. This will provide the necessary foundation for us to start understanding what would be needed most as we look to building our own platform.
Second, Dermalogica will host a boot camp for 150 salon industry entrepreneurs in partnership with a college or university to provide a weekend-long immersion for salon industry entrepreneurs to take business, financial literacy and management workshops with experts. The in-person immersion will complement the scholarships, giving Dermalogica the opportunity to fully understand where the gaps exist to inform additional courses for an online salon industry specific platform. Ultimately, Dermlogica hopes to share this platform with undergraduate partner schools, small business salon owners, skin therapists, and those aspiring to be in the salon industry to support them on their journey and pathway from vocational training to entrepreneurship in this industry.
During phase one, 2016 Q3 and Q4 Dermalogica will be creating and launching an online accelerator page that features webinars by industry experts, Dermalogica/IDI staff and partners. This includes the accompanying exclusive Q&A roundtable sessions with experts and mentorship opportunities.
For phase two Dermalogica will provide scholarships to online courses in small business management and entrepreneurship for salon industry entrepreneurs to research and evaluate their business needs and measure what works before developing our own online curriculum. The timing for this will depend on community college timelines but planning for completion in 2017.
In phase three, we will host a boot camp in partnership with a college or university to provide a weekend long immersion for salon industry entrepreneurs to take business, financial literacy and management workshops with experts. This will be simultaneous to the scholarships and is planned for early 2017.
After assessing the findings from the first three phases, Dermalogica will move into phase four launching a successful new education platform with salon specific courses such as how to retail, balance your books, market services, manage a small business, employee skills, how to increase your service revenue and take home pay. The development of this phase will be dependent on research from the first three phases but we are planning to launch by 2018.
The entire program will be distributed to salon entrepreneurs and small business owners, undergraduate partner schools teaching vocational training in the beauty industry. We will also extend through our partner network to utilize in their own work with women entrepreneurs as one of the first salon specific resources. We plan to partner with the largest trade publication to expand the awareness of the opportunities to their audience of over 120,000 in the US.
Global financial empowerment non-profit partner Operation HOPE will be digitizing their financial dignity education and entrepreneurship curriculum to help women increase personal credit scores, build self-esteem, hope and confidence, effectively manage their money, save to open their own business, develop skills to launch and grow their business, and ultimately create additional jobs in their community. They will also be distributing access to the online courses to empower the communities they serve through their HOPE Inside network around the country. As the leading skills provider in the UK, City & Guilds is partnering on a workforce development and life skills course. We will also partner with the Small Business Administration to support government efforts to reach women entrepreneurs and grow their businesses partnering on shared content, courses, resources, and the SBAs Women Business Centers.
With the recent adoption of the United Nations Sustainable Development Goals (SDGs), we have marked the beginning of a new era of international development. Gender is a central feature of the SDGs Outcome Document; it is highlighted as a standalone outcome and goal (SDG 5), and is integrated throughout the agreement. Never before has addressing gender inequality been so integral to a global development commitment.
In order to advance gender equality targets, Dermalogica is joining a holistic coalition of multi-sectoral partners convened by No Ceilings, Vital Voices, and WEConnect International, focusing on three core issue areas of work: 1) Promoting Womens Economic Participation; 2) Addressing Violence Against Girls and Women; and, 3) Advancing Womens Leadership in both Private and Public sectors.
For more than 30 years, Dermalogica and The International Dermal Institute (IDI) has offered a challenging and rewarding postgraduate skin and body therapy curriculum. Today, there are 38 IDIs worldwide, and the brand has supported more than 100,000 professional skin therapists, many of whom have started their own businesses within the skin care industry. According to the Professional Beauty Industrys economic report, the US salon and spa industry has registered steady growth over the last decade, and outperformed the overall economy in 11 of the last 14 years. Major personal appearance occupations are projected to post job growth stronger than the overall economy between 2010 and 2020, with the number of skin care specialist jobs growing over 25%. An industry of 85% women, 31% who are self-employed, and with 61% of all salon businesses owned by women, there is a big opportunity to empower women economically by creating industry specific business skills curriculum.
Investing in pathways for women to become financially independent is top priority to drive Sustainable Development Goal #5 (Gender Equality) and yet, to date, vocational training and skill-based education has been overlooked and undervalued. Job growth across industries such as skin care, caregiving, health care and technology, continues to rise year after year, these are powerhouse sectors driven by women entrepreneurs who then go on to be women small businesses owners driving the local economy this is the plumber, the butcher, the baker, the florist, the café owner, and the salon owner.
Through vocational training, women can acquire a skill that allows them to become entrepreneurs or better compete for higher paying jobs in the workforce. Giving women an opportunity to learn a skill they can take with them provides direct access to income and can turn a woman from a job seeker into a job creator. In addition, vocational training is not solely beneficial in the developing world or emerging markets it's the key to creating more equality within developed countries, like the United States, where the middle class is dwindling.
In a climate where over-emphasizing four-year higher education faces criticism, and womens workforce development focuses primarily on the top and bottom of the pyramid, Dermalogica is focused on serving the 'missing middle,' which includes women who would benefit from a skill that can provide them with a quicker route to financial independence and business ownership.
In 2015, FITE launched the groundbreaking program - FITE Future Entrepreneurs focused on opportunities in the salon industry. This pilot program showed that access to vocational training education is a game changer, but it was much more that was needed to get them there, it included financial literacy training, soft skills development, business skills, and interview tips.