IDIS commits to implement an online giving platform that will connect donors and organizations. The platform will be publicly available and will introduce a specific functionality that is new in Brazil: it will allow companies to let their employees donate directly from their paychecks through the platform, and even match their giving. IDIS, a recognized organization in Brazil that validates nonprofits, provides reliability to companies offering the platform to employees. IDIS has also expertise on giving tools because of its track history in supporting philanthropists and civil society organizations in the country. Through IDIS' partnership with the British organization CAF - Charities Aid Foundation, the organization is able to learn and bring to Brazil tools and techniques that will support the goal of increasing the giving culture in Brazil. The online giving platform that IDIS is committing to bring to Brazil will be based on the Australian platform, called Good2Give, launched in 2013. IDIS will customize the platform to Brazilian requirements (language, legal, fiscal, and operational), will develop marketing materials to promote the platform, and will reach out to directors in charge of corporate philanthropy in the major Brazilian companies to implement the tool.
Step 1) Describe thoroughly the Good2Give platform. Understand all the IT and legal needs for having it in Brazil (2 months)
Step 2) Project fundraising process (2 months)
Step 3) Translate the entire Good2Give platform into Portuguese and make the needed adjustments for it to interact with major Brazilian payroll systems( 4 months)
Step 3) Develop the test on the payroll giving platform with a pilot company and its employees (3 months)
Step 4) Learn from the results of the test to improve the payroll giving system functionalities and launch a national campaign to promote its relevance for corporations and charities (1 month)
Step 5) Expand nationally payroll giving and bring dozens of major companies to take part and promote giving among their employees. Promotional materials of the platform will be produced and IDIS will reach out to the 500 biggest companies in the country (12 months)
Brazilians do not donate to civil society organizations as a cultural habit. The 2013 World Giving Index, an international research, classifies Brazil as the 91st most generous, out of 135 analyzed countries. The same research indicates that in Brazil only 23% of the adult population donated money to a CSO in 2012. Another study, conducted by IDIS and IPSOS, found an even lower number: 14%. The same research indicated that 73% of the population does not feel encouraged by their communities (family, friends, schools, workplace, etc.) to donate to organizations. IDIS intends to address the lack of attention Brazilians give to the need to fund the work done by civil society organizations. IDIS will focus on giving and how to increase its levels in Brazil, making the country more generous, by promoting giving in the workplace. Employees usually spend more time at work than at home during workdays, so it is at the workplace that IDIS wants to draw their attention to the relevance of giving, offering a tool that will make it easier to give and track impact.
IDIS is looking for support and partnership to foster giving culture in Brazil through the development of a workplace giving platform. They need resources to fund the development and implementation of a payroll giving system in Brazil, thus making it accessible to over five million companies and 36 million employees in the country. IDIS also needs additional resources to implement a national campaign on giving in the workplace. Corporate support of this form of donation is important to overcome the challenge of lack of trust in nonprofits in Brazil. Lack of trust in civil society organizations is one of the major issues that the Brazilian nonprofits face in order to boost their work with private donors to reach financial sustainability.