Commitment to Action

Global Broadcast - A Story to Save Elephants

Commitment by

Animal Planet

In 2014, Animal Planet, in partnership with WildAid, committed to leveraging its global media footprint to build awareness of the elephant crisis by airing the documentary, 'THE YAO MING PROJECT' (working title). The documentary will increase media attention on the plight of elephants, and Animal Planet will provide strong marketing support with an on-air, online, and robust public relations campaign, across the US'THE YAO MING PROJECT' documentary and its focus on elephants and ivory is part of an extended rollout of programs focused on animal poaching and illegal trade. Animal Planet first introduced this issue through a three-part mini-series, 'Battleground: Rhino Wars' that focused on rhino poaching for rhino horns. Ivory trade and elephant poaching is the next issue Animal Planet will feature to bring to light the tragic consequences of ivory demand on elephant populations.

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Overview
Summary

Commitment

Global Broadcast - A Story to Save Elephants

Launched

2014

Est. Duration

1 year

Estimated Total Value

$220,000

Region

Africa

Countries

ANGOLA, BENIN, BOTSWANA, BURKINA FASO, CAMEROON, CENTRAL AFRICAN REPUBLIC, CHAD, COTE D'IVOIRE, Democratic Republic of the Congo, ERITREA

Commitment by

Animal Planet

Partner(s) of the Commitment Maker(s)

WildAid